Product / Viral Content
The posts that already won your market.
Rewritten as yours.
Origami watches what is breaking out in your niche every week, then hands you finished posts: words in your voice, artwork generated on your brand. You approve the ones you like. That is the whole job.
[01] Start from what already worked
Proven posts, not guesses.
Origami reads the top posts across your niche and keeps the genuine breakouts: recent, not engagement bait, and scored against the author's own baseline rather than raw likes, so a big account's ordinary Tuesday never counts as a winner. Each one carries a note on why it broke out.
We killed our SDR playbook. Reps were sending 200 emails a day and booking nothing. So we cut volume by 80% and researched every account by hand. Reply rates went from 1% to 9% in three weeks. Volume was never the problem. Relevance was.
nobody wants to buy your product. they want to solve their problem. write like it.
stop buying lead lists. spend that budget on one great researcher (or an AI that acts like one). your reply rate will thank you.
[02] Written in your voice
The format that worked. Your words.
Origami keeps what made the original land - the hook, the shape, the specificity - and rewrites it from your own material: your product, your customers, the way you actually write. No prompt box, no blank page, nothing that reads like a template.
The breakout · reference
3 lines that doubled my reply rate: "noticed you just raised your series a" "congrats on the new VP of sales" "saw you're hiring 5 AEs" timing beats volume. every time.
Your draft · ready to approve
we stopped guessing which accounts to email. now we see the 20 companies hiring for the exact role we sell into, every morning.
One account moved. That's the post.
Every draft arrives as both: the words, and the image made for them.
[03] The image comes with it
Nobody scrolls past the one with the picture.
Each post gets its own graphic, composed from your brand kit - your colours, your type, your logo - and grounded in the caption it ships with. It never invents a number the post does not make, and it never looks like it came from anyone else's feed.
Before the rewrite. After.
Where the pipeline actually leaks
Most of your signals are free
One account moved. That's the post.
[04] You approve, it goes out
A couple of minutes a day, and the week is filled.
The queue fills itself
New drafts land every week off what is breaking out right then. You open a short review queue, not an empty editor.
Approve, edit or skip
Keep the ones you like, rewrite a line, or skip it. Skipping teaches it what you would never post - the next batch moves.
The calendar takes it from there
An approved post claims the next open slot. Post it yourself, or connect the account and let Origami publish it on schedule.
Nothing goes out until you approve it. Publishing is manual unless you connect an account and switch it on.
[05] Why it works
Proven, not guessed.
Scored by outlier, not by likes
Every candidate is ranked by how far it beat its own author's baseline, so you model formats that genuinely broke out instead of posts from accounts that always go big.
Sounds like you, not like AI
Drafts are written from your own material and your own voice, so they keep your tone and point of view rather than the flat register everyone recognises by now.
Words and artwork together
The image is generated for the post it ships with, on your brand kit. No stock photography, no hunting for a graphic at posting time.
You stay in control
You approve every post. Publishing is manual by default, and automatic only for the accounts you connect and switch on yourself.