Product / Competitor Research
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Origami identifies companies running competitor products by detecting their tech stack, reading review sites, and monitoring social activity. Build targeted displacement lists with verified contacts, reach them at the exact moment they're most open to switching.
10K+
Technologies detected
G2 + TrustRadius
Review platforms monitored
< 48h
To a displacement campaign
3-5×
Higher conversion vs. cold outbound
“Find companies using Salesloft or Outreach with 100-500 employees that have contract renewal signals”
| # | Company | Current Tool | Renewal Signal | Employees | Decision-Maker | |
|---|---|---|---|---|---|---|
| 1 | Drift | Salesloft | Contract likely Q2 | 350 | VP Sales Ops | salesops@drift.com |
| 2 | Sendbird | Outreach | Hiring SDR team | 240 | Head of Sales | sales@sendbird.com |
| 3 | Amplitude | Salesloft | Review spike | 600 | Sr. Sales Ops Mgr | ops@amplitude.com |
| 4 | Mixpanel | Outreach | Contract renews Q3 | 300 | VP Revenue Ops | revops@mixpanel.com |
| 5 | Hotjar | Salesloft | Headcount change | 180 | Head of SDR | sdr@hotjar.com |
| 6 | FullStory | Outreach | New Sales VP | 400 | CRO | cro@fullstory.com |
[01] Competitor displacement capabilities
Every angle of a competitive attack.
Powered by live data.
Tech stack competitor detection
BuiltWith and Wappalyzer detect which tools companies are running. Get a verified list of competitor customers sorted by company size and fit.
G2 and Trustpilot review monitoring
Companies leaving negative reviews of a competitor are actively evaluating alternatives. Origami identifies and surfaces these intent signals.
Renewal timing estimation
SaaS contracts typically run 1-3 years. Origami estimates renewal windows based on contract start signals, so you reach out 60-90 days before they decide.
Job posting displacement signals
A company hiring 'Outreach Admin' or 'Salesloft implementation' is doubling down. A company posting 'Sales Operations' broadly may be evaluating alternatives.
New executive evaluation windows
New VPs of Sales and RevOps almost always evaluate the existing tech stack in their first 90 days. Origami flags these transitions the week they happen.
Verified decision-maker contacts
For every competitor customer, Origami surfaces the person who owns the vendor relationship, VP of RevOps, Head of Sales Ops, CRO, with verified contact data.
[+] Related guides
More on Competitor Research
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Product guideHow to Run a Competitor LinkedIn Engagement Tracking Automation Email Campaign in 2026
A step-by-step email outreach guide for the Competitor LinkedIn Engagement Tracking Automation audience. Copy-paste ready 3-touch sequences, list qualification tips, and how to send directly from Origami's built-in sequencer.
Product guideHow to Find and Sell to Competitor LinkedIn Engagers (The 2026 Playbook)
Stop ignoring the warmest leads on LinkedIn: people already engaging with your competitors' content. Here's how to identify, enrich, and reach them in 2026.
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