Product / Market Mapping
Your TAM isn't a slide.
It's an actual list of companies.
Market research firms give you a $12B TAM estimate with a three-year-old methodology. Origami gives you the specific companies, their contact info, their tech stack, and their buying signals, so you can actually work the market.
“Map all companies selling HR software in the US with 50-500 employees and show their sub-segment”
| # | Company | Sub-segment | Employees | Funding Stage | Founded | Growth Signal |
|---|---|---|---|---|---|---|
| 1 | Rippling | All-in-one HR | 1,200 | Series F | 2016 | Hiring ↑ |
| 2 | Lattice | Performance Mgmt | 600 | Series F | 2015 | Hiring ↑ |
| 3 | Leapsome | People Enablement | 200 | Series B | 2016 | Expanding EU |
| 4 | Workleap | Engagement & Perf | 350 | Bootstrapped | 2011 | Acquisition |
| 5 | Culture Amp | Employee Experience | 450 | Series F | 2011 | New partnerships |
| 6 | 15Five | Continuous Perf Mgmt | 200 | Series C | 2011 | Product launch |
[01] Market mapping capabilities
A real map of your market.
Not a slide deck estimate.
Total addressable market count
Get a real count of companies in your target segment, searchable, filterable, and exportable. Not a range estimate from a research firm.
Market segmentation
Break your TAM into segments: by geography, company size, funding stage, sub-vertical, or tech stack. Know where the density is before you allocate quota.
Competitive landscape mapping
Who are the other vendors in your space? Origami maps all competitors by size, funding, and customer base so you understand the full market structure.
Growth signal overlay
Filter your market map by companies growing fastest, hiring, raising, expanding. The fastest-growing companies buy the most tools.
Geographic heat maps
Where in the world are your target companies concentrated? Origami gives you a breakdown by country, region, and metro area, ready for territory planning.
Market entry validation
Before entering a new vertical, Origami counts qualified accounts and maps the competitive landscape. Know how big the opportunity actually is before you invest.
[02] Use Cases
Board-level market sizing for fundraising
Investors want proof of market size. An actual list of qualifying companies is more compelling than a Gartner TAM estimate.
Territory planning for a growing sales team
As you hire more AEs and SDRs, divide the market intelligently. Origami gives you a data-driven breakdown by region and segment density.
M&A target identification
Map a market before making an acquisition. Find all companies in a segment, sorted by size and strategic fit, with full enrichment data.
[+] Related guides
More on Market Mapping
Mid-Market R&D Innovation Lead Generation: The 2026 Email Outreach Playbook
A tactical guide to emailing Innovation Directors, Heads of R&D, and Product Leaders in mid-market companies—including a full 3‑touch sequence to steal, and how to send it directly from Origami’s built‑in sequencer.
Product guideMid-Market R&D Innovation Lead Generation: How to Find Innovation Directors, Heads of R&D, and Product Leaders in 2026
Stop hunting across three tools. Learn how to find and reach mid-market R&D innovation leaders with Origami's AI, plus compare Apollo, ZoomInfo, LinkedIn Sales Nav, and Clay for prospecting in 2026.
Product guideHow to Find Consumer Market Researchers at Consumer Brands (2026 Guide)
Consumer market researchers are notoriously hard to prospect. Learn where they live online, which tools actually find verified contacts, and how to build targeted lists in minutes—not hours.
All 14 Market Mapping articles
- Mid-Market Europe Salesforce Users: The Contrarian Lead Gen Playbook for 2026
- How to Find Mid-Market Companies Still Running Treasury on Excel (2026)
- How to Find and Sell to Buyers of Financial Market Data in 2026
- How to Find Market Research Company Decision-Makers' Contacts (2026 Guide)
- How to Run a Market Research Decision-Maker Email Campaign in 2026 (Step‑by‑Step)
- How to Find Limited Partners in Lower Middle Market Private Equity (2026)
- How to Find Mid-Market CFOs Hiring a Head of IT (2026 Guide)
- How to Find and Sell to Notion Users at Mid-Market Companies (2026 Playbook)
- How to Find Market Research Agencies Hiring Insights Roles in 2026
- How to Find Digital Subscription Apps in Gaming and Wellness with US Market Presence (2026 Guide)
- Best Go-to-Market Tools for B2B Sales Teams (2026 Guide)
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