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Product / Tech Stack Detection

Find companies
by what they already use.

Tech stack detection is the ultimate ICP filter. Selling a Salesforce alternative? Find every mid-market company on Salesforce. Selling a HubSpot add-on? Find every HubSpot account. Origami detects 10,000+ technologies from CRMs to payment processors.

Origami
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Find B2B SaaS companies using HubSpot CRM, Intercom, and Stripe with 50-300 employees

421 results·
#CompanyCRMSupportPaymentsAnalyticsEmployees
1TypeformHubSpotIntercomStripeAmplitude180
2LoomHubSpotIntercomStripeMixpanel300
3FellowHubSpotIntercomStripeSegment75
4MazeHubSpotIntercomStripeAmplitude110
5CannyHubSpotIntercomStripeHeap55
6DovetailHubSpotIntercomStripeMixpanel140
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[01] Tech detection coverage

10,000+ technologies detected.
Across every layer of the stack.

CRM and sales tools

Salesforce, HubSpot, Pipedrive, Freshsales, and 200+ more. Know what CRM they're running before you pitch yours or your integration.

Marketing automation

Marketo, Pardot, Klaviyo, Mailchimp, ActiveCampaign. If they're on Mailchimp and you sell to 200-person companies, that's an upgrade conversation.

Payment processors

Stripe, Braintree, Square, PayPal, Adyen. For fintech products, this tells you exactly what they're processing and where the gaps are.

Analytics and BI tools

Mixpanel, Amplitude, Heap, Segment, Looker, Tableau. Selling a data product? Filter by companies already investing in analytics.

Cloud infrastructure

AWS, GCP, Azure, Cloudflare, Fastly. Critical for dev tools, security products, and infrastructure plays.

E-commerce platforms

Shopify, WooCommerce, Magento, BigCommerce. Filter e-commerce brands by platform before pitching your app or service.

[02] Use Cases

01

Competitive displacement

Find every company using a direct competitor and target them with a head-to-head comparison — at the right moment when they're open to switching.

Example:Companies using Salesloft with 100-500 employees that haven't raised in 2+ years
02

Complementary tool targeting

If you build an add-on or integration, find every company already using the tool you integrate with. They're already in the workflow.

Example:HubSpot customers with 50-200 employees that don't have a conversation intelligence tool
03

Platform migration signals

Companies that have recently switched platforms are in change mode. Find recent Magento → Shopify migrations for agency services or app selling.

Example:E-commerce brands on Shopify with a tech stack change in the last 12 months

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