Find companies by what they already use.

Competitive displacement

Find every company using a direct competitor and target them with a head-to-head comparison, at the right moment when they're open to switching.

Example: “Companies using Salesloft with 100-500 employees that haven't raised in 2+ years”

Complementary tool targeting

If you build an add-on or integration, find every company already using the tool you integrate with. They're already in the workflow.

Example: “HubSpot customers with 50-200 employees that don't have a conversation intelligence tool”

Platform migration signals

Companies that have recently switched platforms are in change mode. Find recent Magento → Shopify migrations for agency services or app selling.

Example: “E-commerce brands on Shopify with a tech stack change in the last 12 months”