About
As a Consumer Insights Analyst at Mowi USA, I turn data into strategy—leading research that drives product innovation, brand growth, and consumer-centric decisions. Skilled in both qualitative and quantitative methods, I uncover trends, shape marketing strategies, and deliver insights that move the business forward. I bring hands-on experience with syndicated data tools like Nielsen, Circana, and Numerator, and thrive in cross-functional teams with a strong sense of ownership on every project I lead.
Experience
Consumer Insights Analyst
Present
Lead end-to-end consumer insights projects, from identifying business needs to delivering strategic recommendations that inform product innovation, marketing, and brand positioning. Act as the internal expert on U.S. consumer behavior, turning data into actionable insights to influence cross-functional decision-making across sales, marketing, and R&D teams. Leverage syndicated data tools like Nielsen, Circana, and Numerator to uncover market opportunities, track category performance, and deliver insights that power competitive advantage. Design custom quantitative surveys and discussion guides for qualitative research, ensuring clear, unbiased, and actionable results. Execute and analyze a wide range of research initiatives including concept testing, new product development, consumer sentiment tracking, and preference studies to support business growth. Develop and manage primary research initiatives (quantitative and qualitative), partnering with external agencies and internal stakeho…
Senior Research Analyst, Content Analytics
TelevisaUnivision · Miami, Florida, United States
As a dynamic Senior Research Analyst, I specialize in crafting compelling reports and presentations that delve deep into content strategies, rating trends, and the competitive landscape within the dynamic realm of entertainment. Leveraging my expertise, I transform complex data into engaging narratives and visuals, playing a pivotal role in contributing to the success of Univision’s entertainment content strategy. I excel in uncovering strategic insights that drive content strategies, utilizing a combination of qualitative and quantitative research methodologies. My reports go beyond data points, providing actionable recommendations that contribute directly to Univision's competitive advantage. Adept at translating extensive datasets into compelling narratives and visuals, I ensure that stakeholders not only understand the insights but are inspired to act upon them. My approach goes beyond standard reporting, creating a visual storytelling experience that captivates and informs. I have…
Research Analyst, Content Analytics
TelevisaUnivision · Miami, Florida, United States
I exceled in leveraging data sources like Nielsen to not only track but deeply understand Univision’s linear performance. My approach involved a meticulous examination of key performance indicators, allowing for the identification of trends and opportunities. In addition to routine performance tracking, I executed daily, weekly, and monthly analyses. This dynamic approach ensured that insights were not only timely but also cater to the evolving nature of the media landscape, providing a comprehensive view of Univision’s news content strategy effectiveness. My analyses extended beyond mere data reporting; they were aligned with strategic goals. By marrying data insights with the broader content strategy, I contributed to Univision's ability to make informed decisions, optimize programming, and maintain a competitive edge.
Education
Nova Southeastern University
Master of Business Administration - MBA, Finance, General
Nova Southeastern University
Bachelor's degree, Business Administration and Management, General
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