About
Experienced market research leader and brand builder with proven track record in turning insights into ideas that have real impact. Solid strategic thinker, resourceful and creative problem-solver with expertise in advertising development, innovation and pipeline growth, product commercialization, new business development and Hispanic marketing and research. Passionate about building positive team culture and learning environment.
Experience
Director, Global Insights & Analytics
Colgate-Palmolive · New York City Metropolitan Area
Director, Consumer Insights, North America
The Estée Lauder Companies Inc. · Greater New York City Area
Consumer Insights Lead
Bayer · Whippany, NJ
Innovation & New Growth Initiatives Lead all the research activities, synthesis, primary and secondary research, trends and competitive analysis to create strong innovation strategies and product pipelines for OAD, MiraLAX, Alka-Seltzer and Phillips. Separately lead consumer research and provide strategic guidance to the New Growth Initiatives team in mapping white space opportunities for Bayer Consumer Health. Report to business unit research Director.
Global Consumer Insights Manager
Merck · Summit, NJ
Acted as strategic consultant and business partner by accurately defining the business challenge and to providing actionable, business-driving solutions grounded in relevant market/consumer insights. Lead multiple complex marketing research projects from methodology design through final report delivery. Discovered transformational consumer insights via customized learning plans for top company brands for a combined budget of ~$14MM—Claritin, Coppertone, Dr. Scholl’s, Afrin, Coricidin HBP and A+D.
Sr. Strategic Planner
Saatchi & Saatchi · New York, NY
Lead successful marketing and communications strategy development for several Hispanic market initiatives helping Conill achieve the 2006 Advertising Age Multicultural Agency of the Year Award. Designed and managed all facets of consumer research and Strategic Planning for J&J McNeil/Merck- Tylenol, Imodium Pepcid and Mylanta; and Procter & Gamble – Head & Shoulders, Tide and Pampers for US Hispanic market.
Education
Bernard M. Baruch College, New York, NY
BBA, Marketing and Advertising, Marketing and Advertising
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