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Yenny Cheung

Yenny Cheung

VP of Engineering at Bluefish AI 🐟 | Investor at Alma Angels 👼🏻

Berlin, Berlin, GermanyComputer Software
Company
Bluefish
Title
Vice President of Engineering
Seniority
Vp
Department
Master Engineering Technical
Location
Berlin, Berlin, Germany
Industry
Computer Software

About

👩🏻‍💻 Engineering & Product Leadership ---------------------------- I'm VP of Engineering at Bluefish AI, leading the development of the marketing platform in the age of generative search. I have built and scaled global teams across conversational commerce, developer platforms, and Adtech, with a proven record of translating complex technology into measurable business outcomes. An experienced B2B SaaS leader, I specialize in guiding startups through enterprise-grade transformations: aligning product, engineering, and go-to-market functions for rapid growth. I take pride in my clarity of thought, operational rigor, and ability to empower teams with the strategic context to lead. 👼🏻 Angel Investing -------------------- I invest in high-growth AI B2B and developer tooling startups. I especially seek to support overlooked founders: immigrants or the underrepresented. I’m also a member of Alma Angels, a community of angels investing in women startup founders. 🎙 Keynote speaker and comm…

Experience

Vice President of Engineering

Bluefish · Berlin, Germany

Present

Backed by NEA, Threshold Ventures and Salesforce Ventures, fresh off its Series B, Bluefish helps Fortune 500 brands turn AI into a powerful new marketing channel to reach consumers. We are hiring, check out https://grnh.se/z8xyjb1v8us.

Angel Investor

Alma Angels

Present

Alma is an inclusive community of angel investors (women and men) who are passionate about actively investing in and supporting ambitious female founders building companies with global scale.

Member of Angel Collective

2hearts

Present

Member of 2hearts Angel Collective. Building tomorrow's tech society with cultural diversity: 2hearts is a community of people with immigration backgrounds from the tech scene (founders, investors, top executives) with the mission to empower great talent with immigration backgrounds to enrich Europe`s tech economy.'

Vice President of Product

charles · Berlin, Deutschland

Backed by Accel, HV Capital and Salesforce Ventures, charles is a marketing platform that attracts, converts, and retains customers via AI agents and marketing automations. Product & Strategy - Led charles’ pivot from WhatsApp marketing automation to commerce-focused AI agents, introducing AI shopping capabilities and a 0→1 product development workflow with rapid customer feedback loops. - Onboarded first 10 pilot customers, most progressing toward permanent AI contracts - 2.5x # of Whatsapp conversations during tenure. - Owned multi-quarter roadmap balancing CRM integrations, Meta feature parity, enterprise requests, and UX improvements. - Introduced new revenue streams including ads and web chat. Execution & Operations - Established product and engineering KPIs, cutting feature cycle time by 6×, reducing monthly incidents from 10→2, and bringing P1 bug turnaround from 3 weeks to under 1 week for 6 consecutive months. - Rolled out structured incident response and postmortem processes,…

Senior Director of Product

Rapid · Berlin, Germany

Backed by a16z, Softbank and M12 (Microsoft), Rapid makes it easier to find, connect to, and manage APIs across multiple cloud environments - from the world’s largest API Hub. Senior Director of Product of Developer Tools - Aligned Rapid on the product and technical strategy of Developer Tools - Developed a multi-quarter roadmap that would keep Developer Tools at Rapid competitive in the API Client space - Reduced our products' value risk: bringing in Design and Customer Success early in the Product Discovery process

Senior Director of Engineering

Rapid · Berlin, Germany

Senior Director of Engineering of Developer Tools - Led the engineering org of 20 in Europe: API Clients on Web, MacOS (formerly Paw), VS Code extension, and their backend services. The team also oversaw Rapid's design system - Rolled out our Service Requirements Framework to instill operational maturity across teams. Rolled out our incident response process and observability tools to improve DORA metrics: reducing Mean Time to Detect, Mean Time to Resolution and Change Failure Rate - Established the European teams' presence in a global company headquartered in San Francisco: creating opportunities for the team to demo work often, setting up communication cadences across time zone challenges, and sponsoring engineers' career growth Tech stack: React, Node.js, Python. MySQL, AWS

Advisor

Jove Insurance · Remote

Jove offers fit for purpose insurance bundles for businesses and freelancers. Jove's APIs meet customers where they are - they integrate seamlessly to customers' platforms.

Acting Vp of Engineering

Rasa · Remote

Rasa supplies the standard infrastructure for conversational AI, providing the tools required to build better, more resilient contextual assistants. - Executive team member. Responsible for all of Engineering: Product Engineering, Dev/Sec Ops, and QA. Revamped the hiring strategy and headcount planning based on the adjusted department budget. - Established a new set of metrics based on DORA and SPACE to track and report engineering effectiveness to the Exec team. Tech stack: React, Typescript, Python3, Tensorflow, Sanic, Kubernetes, AWS, Postgres

Director of Engineering

Rasa · Remote

- Managed engineering managers and tech leads of multiple product engineering teams. Scaled the team from 9 to 35 engineers. Helped senior individual contributors transition into the management path. - Initiated and led Rasa’s Product Development cycle working group across product, design, research, and engineering. This incepted the org’s product culture and strengthened customer validation, cross-function collaboration & stakeholder management. - Part of the company’s steering committee, comprised of Rasa's product development and go-to-market leadership. Together, we renewed the company’s platform strategy and product roadmap. - Managed through accelerated growth and turn-around situations, leading re-orgs.

Engineering Manager

Rasa · Remote

- Led the design and rollout of Rasa’s engineering growth framework and promotion tracks. (https://leaddev.com/career-paths-progression-promotion/designing-growth-framework-your-engineering-team) - Introduced on-point rotation and streamlined incident response to better support our enterprise customers - Hiring manager of engineering roles, scaled up interviewer training and recruiting processes - Managed multiple teams through forming, storming, norming, and performing stages.

Contributor

LeadDev

I write articles and speak about engineering leadership and management on LeadDev, a community of software engineering leaders that come together to learn and get inspired on all things team, tech, process, and personal development. The audience includes CTOs, VPEs, and engineering leaders. See the full list of my work at https://leaddev.com/community/yenny-cheung.

Senior Engineering Manager

Yelp · Hamburg, Germany

Engineering Manager of Biz MultiLoc Ad Products. - Grew the team of 4 to a cross-platform team of 12 engineers in 1 year. - Our team built advertising products for enterprises and SMBs. Our focus areas: integration with the ad platform, ad reporting, scaling software for performance, extensive logging & monitoring strategies to safeguard our 7-figure generating products, and stakeholder management (engineering, product, customer success, and sales). - Gave keynotes and talks about engineering culture, leadership, and Python. Meetup and conference host. - Led the Women in Engineering chapter of Yelp in Hamburg, organized an annual internal summit on diversity & inclusion. - Experienced ally skill trainer and mentor, trainer for managers on interrupting biases. - Promoted to senior EM in 2020 Tech stack: React, Javascript, Python, pytest, SQLAlchemy, Cassandra, OpenAPI, Pyramid, Kafka Connect

Senior Fullstack Software Engineer

Yelp · Hamburg, Germany

Fullstack software engineer on Biz National team. - International speaker at multiple conferences and podcasts. - Project-lead on high-impact enterprise customer reporting and advertising projects in Python and React.js. - Spearheads React.js usage at Yelp. - Hamburg chapter lead for Women in Engineering employee resource group. - Interviewer and mentor for new hires and interns.

Junior Frontend Developer

SplashThat.com · Manhattan, New York City

- Prototyped the redesign of the website building tool in javascript, php and html. - Developed the analytics page using javascript, d3.js and cake.php.

Education

Swarthmore College

Bachelor, Computer Science

Elisava School of Design and Engineering

Study Abroad, Design and Visual Communications

Diocesan Girls' School

High School Diploma

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