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Will Duenkel

Will Duenkel

adidas Strategy & Insights

Portland, Oregon, United StatesApparel & Fashion
Company
adidas
Title
Manager, Brand Strategy & Consumer Insights
Seniority
Manager
Department
Master Marketing
Location
Portland, Oregon, United States
Industry
Apparel & Fashion

About

I’m a strategic leader energized by bringing fresh thinking to established industries. Having played team sports into high school, I carry that same team-first mentality into every role I take on. I see the big picture, spot long-term goals, and create alternative ways forward in unpredictable markets. With nearly a decade of experience at adidas, across Global and North American organizations, I’ve partnered with diverse teams in Retail, Wholesale Demand Planning, Product Merchandising, and Business Development. Along the way, I’ve built a strong network of collaborators that I continue to draw on to drive clarity, momentum, and impact.

Experience

Sr. Manager, Market Strategy (Ltd)

adidas · Portland, Oregon Metropolitan Area

Present

• North America Strategic Planning • North America Marketplace Development

Manager, Brand Strategy & Consumer Insights

adidas

Present

• North America Brand Strategy & Programs • North America Consumer Insights

Category Manager, Outdoor

adidas · Portland, Oregon Area

• Badge of Sport Outerwear • adidas Terrex Apparel & Accessories • Five Ten Apparel & Accessories

Demand Planner

adidas · Portland, Oregon Area

• US Wholesale

Allocation Analyst

adidas · Portland, Oregon Area

• US Concept Stores & Factory Outlets

Allocation Specialist

adidas · Portland, Oregon Area

• US Concept Stores & Factory Outlets

Replenishment & Allocation Analyst

REI · Greater Seattle Area

Global Logistics & Export Operations Intern

Expeditors · Frankfurt Am Main Area, Germany

Business Intelligence Analyst

PicoBrew

Financial Controlling Intern

Infineon Technologies

Financial Accounting Intern

PicoBrew

Tax Accounting Intern

Benton Bray, P.S. · Bellevue, Washington

Financial Analyst Intern

Marcus & Millichap · Downtown Seattle

Flagship Sales Associate - Men'S Shoes

Nordstrom · Downtown Seattle

Stylist Assistant & Seasonal Support

Nordstrom · Bellevue, Washington

Education

UW Foster School of Business

Bachelor’s Degree, Accounting, Business Administration

UW Professional & Continuing Education

Certificate, Photography

Humboldt-Universität zu Berlin

Independent Research

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