About
As a PM. I prioritize value, deliver impact and make memes in my presentations to entertain stakeholders. And when I'm not a product manager I do things like: -Mentor in She Starts Africa 2023 (Startup Accelerator for female founders in Africa) -Managed the first Virtual Fair of Real Estate in Mena in 2019 -Alumni of Flat 6 labs startup incubator program in Bahrain (the year 2020/2021) -Featured Top Female 50 Startup Founders of the Year 2021 in Tunisia (Le Manager magazine Tunisia) -Featured Top 10 startups in SC Women In Tech Bahrain (2021) -Published Research Paper on entrepreneurial Burnout (ResearchGate) -Published articles on topics including Renewable energy models, the structure of economies in Africa, smart grids, IOT.. -Gave workshops in GTM, How to Pitch, data-driven VS data-informed, product discovery for beginners, grow your App DAU, Monetisation strategies for online Marketplaces.
Experience
Senior Product Manager
Atolls · Berlin, Germany
Present
helping millions of users save smarter across markets.
Senior Product Manager
zolar · Berlin, Germany
-Own the product roadmap for Salesforce, managing a complex system of integrations that align with company goals to drive conversions and operational excellence. -Manage over 60 stakeholders and 400+ users, efficiently addressing needs and resolving issues. -Established Agile and Scrum methodologies as the first product manager on the team, building a structured product framework. -Worked on cross-functional projects, including EasyPay, Zolar Virtual Visit.
Product Manager
Adevinta Hungary · Budapest, Hungary
-Drove the release of a new chat solution across platforms, leveraging user insights and UX analysis for a seamless transactional flow. -Identified and resolved key App user pain points using agile discovery frameworks and iterative UI improvements. -Improved Identity Access Management system, enhancing user registration, authentication, and engagement. -Planned and initiated a 3-year product and tech roadmap through extensive user research, data analysis, and market benchmarking.
Co-Founder & Ceo
Recomend · Capital Governorate, Bahrain
-Spearheaded all aspects of the business, including investor engagement, fundraising efforts, and securing seed funding. -Developed and executed the go-to-market strategy, ensuring a successful product launch. -Recruited and led a small cross-functional team, building the company from the ground up. -Managed financial reporting, ensuring transparency and alignment with company goals. -Pitched the startup to investors, resulting in a feature as one of Shopify’s top 10 SaaS solutions for two weeks post-launch.
Product Manager
Adevinta · Tunis, Tunisia
-Led the migration of the job vertical from a third-party platform to an in-house solution. -Organized Tunisia’s first virtual real estate fair to promote the real estate vertical. -Implemented new CRM and customer support tools to boost sales and customer service efficiency. -Integrated delivery and P2P payment services, enhancing platform transactional capabilities. -Utilized discovery and delivery efforts to resolve major user issues and seize business opportunities, driving alignment with OKRs.
Author & Editor
Decentral Magazine · Région de Paris, France
-Researched, wrote, and proofread articles focused on blockchain and fintech topics. -Developed analytical skills and gained deep insights into various tech products. -Worked with Huobi Exchange as a client, creating multiple articles tailored to their platform and audience.
Marketing Strategist & Content Lead
Electrify Network · Région de Paris, France
-Designed the digital go-to-market strategy for the company prior to the Initial Coin Offering (ICO).
Sales Business Development
Evenplans · Tunis
-Contributed to early App component design and testing, improving user interactions.
External Relations Director (On-Campus Program)
Hult Prize Foundation · Tunis Business school
Sales Marketing Manager
Exclusive Tunisia · 1 place Tahar Haddad, Berges du lac, 1053 Les Berges du Lac, Tunis – TUNISIA, Tu
-Led prospecting efforts, generating leads and promoting the product to brands.
Education
Tunis Business School-University of Tunis
Udemy Alumni
Become a Product Manager, Business Administration and Management, General
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