Wendy DelVecchio

Director, Consumer Insights & Analytics

Bob Evans Farms, Inc. · New Albany, Ohio, United States

Present

Establishing a data-driven insights team and culture, built on mastery of the basics, development of advanced research practices and analytics, and an emphasis on activation.

Director, Global Food & Commercial Insights

Kellogg Company · Battle Creek, Michigan

With a small group of cross-functional global leads, drove breakthrough innovation around the globe for key strategic corporate platforms.

Director, Global Snacks Insights & Analytics

Kellogg Company · Battle Creek, MI

Drove consumer and market understanding and insight into global snacks category strategy, and throughout global Pringles brand foundations, strategies and initiatives.

Associate Director, Global Insights & Planning

Kellogg Company · Battle Creek, Michigan

Routinely synthesized and embedded holistic market and consumer perspective from a variety of internal and external, custom and syndicated, sources into global Pringles brand foundations, strategies and project-based initiatives. Created a global salty snack category vision from category and consumer landscape analyses, trend application, competitive analyses, corporate capabilities and brand assets. Nurtured new research vendor partnerships among those leveraging behavioral sciences in ways that evolve and apply new methods and new ways of understanding the behaviors, thoughts and feelings of people. Re-established and grew cross-regional relationships to help us learn to thrive on our inter-dependence.

Associate Director, Kellogg North America Insights & Planning

Kellogg Company

Wove consumer and market insight into strategy and plans for the US snack bar portfolio, including the exploration of whitespace territories, new brands, and new approaches for agile innovation. I directly supported Special K and Kashi brand and innovation efforts and managed and coached direct report(s) to lead insight work for NutriGrain and Rice Krispies Treats. Created and socialized a health & wellness “tipping point” tracker for business teams in the US to prioritize and drive innovations in marketing and food technologies.

Senior Manager, Insights & Planning

Kellogg Company · Battle Creek, Mi

Designed and executed research, and applied understanding and insight for the US cracker portfolio of brands (Cheez-It, Club, Townhouse, Special K, Carr's). Infused multi-cultural (mainly Latino) perspective in research as appropriate. Supported a team of direct reports to successfully contribute the same; managed the person and process for standardized product and idea validation.

Consumer & Customer Insights (Associate Manager, Manager, Senior Manager)

Heinz North America · Greater Pittsburgh Area

Classic market research experience starting with a single brand (Ore-Ida) and then rapidly promoted to manage others in the exploration of progressively more complex categories (pasta sauce & gravy, frozen meals & snacks, emerging brands & channels, food service). Enjoyed special projects in assessing potential acquisition brand equities, new brand licensing opportunities, and a global sharegroup on weight management and health & wellness. Applied previous experience in HR consulting to develop competency model for hiring and career development decisions to grow and strengthen the research group.