About
I am responsible for leading Global and Local Strategy and Consumer insights at Bel Brands, maker of America’s favorite cheeses including Babybel, The Laughing Cow, Boursin and more. I drive growth across Bel Brands’ portfolio through collaboration, deep listening, uncovering rich human-truths, masterful storytelling while exhibiting courageous leadership anchored by a ‘we can do this’ mindset. With over 20 years of Consumer Insights Knowledge, including extensive CPG experience at Bel, Kraft, and Nestle, I demonstrate how to foster deeper consumer connections that consistently drive significant business growth. ▪︎ Results Oriented Insights and Strategy Professional ▪︎ Passionate about consumers and building emotional connections with our brands ▪︎ Trusted and Valued Partner ▪︎ Encouraging and Influential Leader ▪︎ Enjoys bridging cultural differences with Global colleagues to foster trusted relationships ▪︎ Always ready for a good challenge ▪︎ Fun to work with!!
Experience
Chairman of De&I Council
Bel · United States
Consumer Marketing Insights Manager
Bel · Greater Chicago Area
Sr. Consumer Insights Mgr
The Kraft Heinz Company · Chicago, IL
Consumer Insights Manager
Nestlé · Northbrook, IL
Sr. Market Research Consultant
Q Research Solutions
Sr. Market Research Consultant
Provided strong leadership to sensory scientist on appropriate methodology, scheduling, protocol, and programming to maintain strict test controls. Worked with clients to design and finalize all project documentation. Ensured that all documents and sample rotations were programmed correctly using Confirmit. Managed multiple market research vendors, nationally, to ensure project integrity and completion. Met with clients at field locations to monitor studies and discuss all research operations.
Senior Market Research Manager
P&K Research · Chicago, Illinois, United States
Was key contact for clients, managing projects from inception to completion. Consulted with top CPG clients to establish clear objectives and action standards and designed custom research to address accordingly. Main area of expertise was in product testing as it related to new products, cost reductions, quality improvements, competitive benchmarking or claim substantiation. Expert at developing complex protocols on food and beverage, personal care and fragrance tests to maintain strict test controls and ensure project integrity. Provided clients with clear, concise and compelling topline reports with actionable recommendations. Provided strong leadership to team members, internal departments and field locations.
Education
Southern Illinois University Edwardsville
BS, Speech communication
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