About
Ulrich is a seasoned entrepreneur, founder, angel investor, mentor and technology expert in international startups and scale-ups. He has a passion for emerging technologies and data science to drive impact and sustainability. A proactive and hands-on leader, he has demonstrated executive prowess as CEO across diverse sectors including fintech, health tech, sustainability, retail, fast-moving consumer goods, and the media industry.
Experience
Founder & Ceo
MOOAII · Munich
Present
- Company building & scaling, digitalization, angel investments, fundraising - Independent board, founder mentoring & coaching, interim / fractional C-Level roles at early stage - Consulting corporates, startups & scaleups in SaaS, tech platforms, data analytics, loyalty programs - Industry expertise in Impact / Sustainability, Fintech, Healthtech, Media, Retail, CPG/FMCG
Co-Founder & Executive Chairman
ecolytiq · Greater Munich Metropolitan Area
Co-Founder & Ceo
ecolytiq GmbH - Every transaction has an impact - Enabling sustainable retail banking · Germany
- Leading fintech for impact with a Sustainability-as-a-Service® platform for the finance industry - Built company from scratch and scaled it to global partner of Visa with millions of users - Fundraising with prominent VCs (>15m USD) - Top200 Global Fintech (CNBC), Winner Paytech Awards 2023 - Product includes footprint awareness, CO2 tracking, compensation / carbon credits & investing
Co-Founder & Ceo
department one GmbH · Berlin / Munich
department one, now part of Leanera, is a pioneer in Personalized Marketing - using customer data to create super tempting offers with the iQloyalty® platform. For corporates like Ferrero, McDonald’s, L'Oréal, Pepsico, AB Inbev we combine marketing, entertainment und latest digital and mobile technologies to create unique interactive consumer experiences and data-driven loyalty programs. Company was sold 2021.
Chairman of the Board / Founder
department one GmbH · Berlin & Munich Area
Co-Founder & Ceo
department one GmbH · Munich & Berlin Area, Germany
Co-Founder & Advisor
TVSMILES (Now part of Verve) · Berlin Area, Germany
TVSMILES, now part of The Verve Group, is the first loyalty program for TV advertising - closing the gap between television advertising, digital marketing and the point-of-sale for the first time ever. TVSMILES rewards television viewers for watching and interacting with TV-ads. The mobile app recognizes TV-ads from their audio signal and automatically opens a corresponding campaign in the TVSMILES app. The viewer collects “smiles”, the virtual currency of TVSMILES, which can be exchanged for rewards and gift cards from known retail brands shops. Extending the TV ad to the second screen allows the advertisers to directly interact with their target group directly from the TV-spot.
Managing Director
12snap · Munich Area, Germany
- Leading international player for Mobile Marketing and Loyalty in Europe - Company was sold to Serviceplan - Built up and led the German division of 12snap to 100+ employees - Key clients: Coca-Cola, McDonald's, MTV, Ferrero, etc. - Relaunched Vodafone's loyalty program with 6.5m members
Corporate Strategy
- Contributed to growth and expansion of largest global tour operator (2003 revenue: €20 bn). - Expanded into 10 European markets, including the UK - Development and roll-out of new products (TUI Cars)
Education
Otto-Friedrich-Universität Bamberg
Diploma, Business Administration & Information Technology
Massachusetts Institute of Technology
Executive Program
St. Ursula Schule Hannover
Abitur / High School
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