About
I help organizations unlock growth by embedding insights at every stage of the business—spanning strategy, execution, and measurement for both global and U.S. markets. With 20+ years of experience across insights functions, I’m passionate about translating data into actionable strategies that drive results for marketing, commercial, product, and executive teams. What I do best: • Build and operationalize learning agendas that inform business, brand, and commercial strategies, guide program development, and enable rigorous measurement and evaluation • Integrate diverse research approaches & tools —quant, qual, AI, social listening, and syndicated data—to uncover actionable opportunities and solve complex business challenges • Design and scale insights systems that make knowledge accessible, relevant, and impactful for cross-functional teams and leadership • Partner across the business—from marketing and commercial to analytics, finance, supply, and agency partners—to ensure insights dri…
Experience
Insights Director - PatrÓN and Grey Goose
Bacardi · Miami, Florida, United States
Great Taste Spirits Judge
Guild of Fine Food · London, United Kingdom
Assessing a wide range of spirits as part of a specialist judging panel to select 1-3 Gold Star nominees. Evaluating each entry in terms of its appeal to a wide range of discerning palates. Rewarding brilliance but also identifying any improvements for the producers.
Senior Global Strategy & Insights Manager
William Grant & Sons · London, England, United Kingdom
Key responsibilities: * Partner with brand teams to develop strategies & plans rooted in consumer, cultural & market opportunities * Guide creation & optimisation of brand initiatives, ensuring they are effective & efficient * Own annual learning plans and insight budgets for each brand, prioritizing and phasing key insight and M&E initiatives * Develop & deliver global insight programs (incl. the global Brand Health Tracker) and insight best practice guidelines * Manage insight partners to ensure consistent delivery of robust insights and implications * Support category vision development, where to play and how to win for the whiskey portfolio * Foster collaboration across the global community of insight across whisky insight projects * Promote the role of insight across William Grant’s business and distributors
Consumer Planning Manager, Europe
Diageo · London, United Kingdom
Key responsibilities: * Identify growth opportunities across gin & luxury portfolios from multiple data sources * Partner with regional teams to build annual brand plans in line with business objectives * Develop deep insight that inspires big marketing campaigns & innovation ideas * Collaborate with global teams to clarify the brand purpose, positioning and architecture * Plan and execute market research & ongoing measurement & evaluation and help translate learnings into actions that drive growth
Senior Research Manager
Insights by Kantar · London, United Kingdom and Paris, France
* Delivery of international qualitative projects * Championing social media listening insights * Leading digital pre-testing and effectiveness measurement studies * Managing brand & comms trackers for Unilever, IKEA & Goodyear.
Strategic Planner
Strategic communications planning for Unilever brands, including snacks, condiments and personal care.
Media Planner
Digital media planning for Intel, BBC World Service, Panasonic and Peugeot.
Education
The London School of Economics and Political Science (LSE)
MSc, Media and communications
Terra.do
Climate Change: Learning for Action
University of California, Berkeley, Haas School of Business
Online Executive Education Program, Marketing Analytics
ESIC Business & Marketing School
Postgraduate course, Customer Experience (CX) Management
Plekhanov Russian University of Economics
Master, Finance & Economics
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