Tugce Erten

Partner, Pricing & Packaging

Andreessen Horowitz · Menlo Park, California, United States

Present

Senior Director, Head of Product Strategy and Operations

Freshworks · San Mateo, California, United States

Director, Head of Pricing, Analytics, and Operations

PagerDuty · San Francisco Bay Area

Manage the Pricing & Packaging, Product Analytics and Product Operations Team; Own end-to-end pricing & packaging lifecycle from Strategy Development to Consensus Building to Release Management and Sales Enablement; Own the execution of cross-functional high-impact strategic projects; Own and lead specific product and business strategy projects

Senior Strategy Manager

Atlassian · San Francisco Bay Area

Lead the pricing strategy team; develop and propose pricing changes (incl. bundling, add-ons, and subscription billing) by evaluating current product and customer positioning, assessing impact on customers, measuring price sensitivity, and quantifying revenue increase; resulting in incremental revenue growth; drove the biggest SaaS pricing level and structure change in the company’s history by leading a cross functional project that resulted in market cap increase and projected to increase revenue

Strategy Manager

Atlassian · San Francisco Bay Area

Manage and execute strategic initiatives that shape product road maps and guide corporate planning; deliver presentations to the company to inform employees of potential competitive threats; analyzing data, conducting internal and external interviews, and forecasting market demand; resulting in recommendations for the management team

Mba

Yale School of Management

Forté Foundation and Yale University Scholarship recipient

Summer Mba Intern at Business Strategy and Operations

Atlassian · San Francisco

Managed a project that assessed market opportunity for a product repositioning; analyzed data, conducted external interviews, and forecasted market demand; resulted in recommendations for the management team

Principal Consultant

Edgeworth Economics, L.L.C.

Prepared expert testimony investigating many cases including the anti-trust implications of the credit card network non-discrimination clauses in Department of Justice v. American Express; managed programming team of 8 consultants and oversaw analysis of highly privileged data

Analyst

NERA Economic Consulting

Led a programming team of 6 researchers; influenced the verdict in many anti-trust and intellectual property cases such dismantling of AT&T and T-Mobile merger proposal through economic and econometric analysis

Research Analyst

Acumen LLC

Published research analyzing Medicare data to measure U.S. infection rates; developed algorithm to automate delivery of outlier Medicare claims, saving millions of dollars each year

Analyst

Compass Lexecon

Managed the rebuttal of an econometric analysis and conducted a qualitative comparative analysis, resulting in a 50% reduced settlement of Federal Energy Regulatory Commission v. Energy Transfer Partners