Trisha Kirchman

Consumer Insights and Foresights Team Leader

Schreiber Foods · Wisconsin, United States

Present

Leads the Consumer Insights & Foresights function, guiding a high-impact team that integrates foodservice and retail data to anticipate consumer behavior, customer needs, and market disruption. The role sits at the intersection of analytics, strategy, and foresight, turning emerging signals into clear, actionable direction for the business. Partners cross-functionally with Sales, Product Strategy, R&D, Supply Chain, Marketing, and Executive Leadership to shape growth priorities across private-brand dairy in both retail and foodservice channels. Responsibilities include category sizing, demand forecasting, trend and signal monitoring, scenario planning, and synthesizing complex datasets into executive-ready insights that drive decisions. In addition to delivering insights, this role builds future-back foresights capability across the organization, embedding foresight frameworks, signal stewardship, and data-driven storytelling to help teams move faster, prioritize smarter, and compete w…

Consumer Insights Analyst

Schreiber Foods · Green Bay, Wisconsin, United States

Supports the delivery of data-driven insights and strategic direction by translating consumer behavior, sales performance, and marketplace trends into actionable recommendations for Sales, Product Line Strategy, Culinary, and Executive Leadership. The role blends primary research, syndicated data, and market intelligence to inform innovation, customer strategy, and business decisions across foodservice and retail channels. Plays a key role in advancing automation and process improvement within consumer-facing and insights workflows, supporting new implementations and building contingencies to improve team efficiency and scalability. Maintains ownership of consumer purchase panel data and broader market intelligence, continuously monitoring channel shifts, category performance, and emerging trends to inform priorities and storytelling. Partners closely with cross-functional teams and external customers, delivering presentations, leading brainstorming sessions, and developing compelling…

Product Strategist

Schreiber Foods · Green Bay, Wisconsin

Supported product and brand management by administering processes tied to more than 500 product information and sample requests, including SKU rationalization and customer-facing product support. Gained hands-on experience with enterprise systems while supporting 50+ new product development initiatives through cost requests, new project submissions, and cross-functional coordination. Provided analytical and strategic support to Business Sales Managers and Marketing teams by translating syndicated data into compelling sales stories and customer-ready insights. Prepared and delivered recurring performance reporting, including sales penetration, progress against goals, and weekly dashboards using Oracle OBIEE and Tableau. Analyzed market and consumer research across trends, categories, and competitive landscapes to identify opportunities for new products and flavor extensions. Recognized for driving a 40% increase in volume and profitability within a product segment by developing targeted…