About
Passionate and result-oriented business data analyst with 5 years of experience evaluating and improving business performance for well-known brands in the consumer goods industry. Experience in Data Mining and Data Visualization. Skilled in Microsoft Excel, Tableau and SQL. Meticulous, self-disciplined, and dedicated team player with the ability to effectively manage and achieve project goals in multi-task environments.
Experience
Senior Consumer Insights Analyst
FULLBEAUTY Brands · New York, United States
Present
E-commerce (Web & Fulfillment) Performance Optimization • Monitored and analyzed key performance indicators (KPIs) for e-commerce and fulfillment, delivering data-driven insights to customer experience, logistics, and digital teams to optimize operations. • Proactively identified and resolved friction in the online shopping journey by analyzing patterns in customer dissatisfaction, diagnosing root causes, and implementing targeted solutions. For example, replicated user behavior to uncover a technical issue affecting the shopping cart and collaborated with the IT team to deploy necessary fixes, resulting in improved conversion rates. • Partnered with a third-party data service provider to develop a tailored AI-powered text analytics tool, enabling more precise analysis of customer sentiment and feedback specific to plus-size shoppers. Sale Forecasting and Demand Planning • Developed survey-based predictive models for apparel styles and print demand, running over 350 annual tests to gen…
Business Data Analyst
Meizhi Network Technology Co., Ltd · Remote
• Worked in the consumer goods industry, measuring the performance of e-commerce businesses by quantifying online customer reviews through the collection and modeling of data. Served over 15 clients, including top FMCG brands (e.g., Coca-Cola, Quaker), leading sexual wellness brands (e.g., Jissbon), and well-known institutional investors (e.g., L Catterton) • Collected and integrated data from online retail platforms to model financial and operational performance. Assisted a rapidly growing Chinese coffee brand in preparing its online sales data, ensuring a successful Series A funding round • Designed, executed, and analyzed A/B tests and surveys on Alibaba's official product innovation platform prior to product launches. Supported an American baby care brand in determining the packaging design for its new body wash product, which generated a monthly revenue of ¥3 million after its online debut • Developed highly interactable dashboards using Tableau and Excel, enabling clients to quic…
Business Analyst Intern
AB InBev · Remote
Marketing Research Analyst
Minty Mentors - Overseas Student Services Corp. · Manhattan, New York, United States
• Screened out jobs that fit the clients (mainly international students who are looking for jobs) from major recruiting platforms on a daily basis. Gathered and integrated job information into the database. • Performed competitor analysis through desk research / interviews, converted findings and complex data into tables, and communicated with the senior management to implement a successful strategy for the 4Ps. • Analyzed survey results and generated statistically significant insights. Created and delivered weekly reports with data visualizations to provide sales and marketing teams with market data.
Education
Rutgers University
Bachelor's degree, Economics
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