Tina Schauls

Director Consumer Insights - Americas

Lactalis USA

Present

I am part of the global insights group and lead the consumer insights team for the Americas region. I collaborate with leadership from the Lactalis divisions in North and South America and the global leadership team. I partner with them to build strategies to grow our business. For example, I have worked with them to identify the best opportunities to bring new brands into the Americas region. I have also participated in work sessions to reposition our brands with a stronger, more differentiated positioning to foster growth. I coach my team as they work with marketing to build annual learning plans and execute research to help them in all areas of consumer understanding. This includes foundational learning, research to build the innovation pipeline, advertising testing, and product testing. As part of my role, I am the Insights Innovation Lead for the Global team. I explore new ways to test innovations, help identify best practices for innovation research, and partner with marketing an…

Director Consumer Insights - North America

Lactalis USA

Senior Manager, Global Consumer Insights and Analytics

Kellogg Company

I support the Global Growth Team, including marketing, sensory, and R&D with consumer insights to develop and deploy breakthrough innovation globally. I lead the development of insights learning plans, execution of the research, and translating data into insights. I have synthesized research findings, competitive analysis, and market information to make recommendations to leadership on strategies and innovations. I participate in Design Thinking workshops to drive innovation ideas in a fast paced environment.

Senior Manager, Consumer and Marketing Insights

Sunstar Americas, Inc.

I collaborate with cross functional teams to lead all research projects, both qualitative and quantitative, across North and South America as well as some global projects. I work with marketing teams to develop learning plans and partner with senior leadership to integrate the voice of the consumer throughout the organization by sharing meaningful insights and recommendations to guide decision making. I have conducted research among consumers and dental professionals to help guide the organization in many areas including identifying a new positioning for the GUM brand, developing new products, strengthening existing products, enhancing our loyalty program, and communication/media planning. I led and socialized strategic brand and positioning research. This included a segmentation to identify consumer targets for GUM, qualitative and quantitative research to guide the GUM brand positioning, and global brand equity research across 16 countries to help the organization understand strength…

Consumer Insights Manager

Johnsonville · Greater Chicago Area

I lead all consumer insights projects for our existing business as well as close in innovations. I manage a $1.2MM research budget and work directly with 2 marketing directors and 6 brand managers to lead research projects and grow the business. I am responsible for bringing the voice of the consumer to the organization and presenting insights and recommendations to senior leadership. I spearheaded a qualitative and qualitative research solution to identify the best way to position a new sausage product. This led to the launch of Johnsonville Flame Grilled Sausage in 2019. I partnered with the Grillers brand manager to understand how to best reposition Grillers for growth in 2017. The recommendation to position the brand for growth was driven by utilizing insights from a new A&U, the existing brand heath tracker, a review of prior positioning, and Nielsen data. I partner with R&D, Sensory, and Culinary to evaluate product changes and new products through CLTs, IHUTs, and qualitative re…

Associate Market Intelligence Manager

Unilever · Lisle, IL

I lead and manage business-critical market research projects for Foodservice by collaborating with global and local stakeholders. This includes marketing, research, and R&D. This partnership enables me to ensure research delivers relevant insights to drive business decisions. I do this by identifying business opportunities and issues, writing research briefs, obtaining supplier proposals, and partnering with suppliers to execute research studies. I manage relationships and deliverables with syndicated and custom research suppliers. I strive to improve our deliverables to make them more actionable and usable while holding costs stable and I initiate conversations to address concerns with account servicing. This has led to improved responsiveness and stronger deliverables from our vendors.

Account Group Director

Millward Brown · Lisle, IL

I manage a $2.5M account portfolio. I build and cultivate solid client relationships and identify the best research solutions based on my client’s business questions and needs. I manage end-to-end marketing projects including proposal development, research study design, questionnaire writing, data collection, analysis, and client presentations. I lead and mentor a team of Account Executives, Senior Research Analysts, and Research Analysts in conducting market research initiatives for our clients. I have a proven track record of delivering recommendations to my clients. These recommendations have contributed to positive business outcomes, including improved advertising and improved loyalty among target customers.

Account Executive

Millward Brown

I serve as key client contact and executed research for my accounts. I wrote proposals, conducted research, drafted questionnaires, analyzed data, facilitated presentations, and generated reports. I trained and mentored junior staff and direct reports to facilitate promotions from Assistant Research Analysts to Research Analyst roles.