About
As CEO of YOYABA, I support 60+ software companies in DACH in radically optimizing their B2B marketing for pipeline and revenue. This includes a modern go-to-market approach that takes into account how potential B2B buyers actually behave and consume today. Our focus on demand creation, demand capture and demand conversion can be described in one word: Revenue Marketing. This concept and its implementation drive me every day. YOYABAs expertise in performance marketing, content creation, media buying and creative strategy creates measurable results in the form of demand, pipeline and revenue for our clients. I share my B2B marketing philosophy in regular LinkedIn posts and in our weekly Revenue Marketing Realtalk podcast (available on Apple, Spotify and YouTube). As a thought leader for revenue marketing, I present learnings and best practices from 60+ client projects at national and international B2B marketing events several times a year. Since 2019, I have built a team of over 50 tale…
Experience
Founder & Ceo
YOYABA · Hamburg, Germany
Present
Active client portfolio of 60+ B2B SaaS & tech companies
Keynote Speaker & Podcast Host
YOYABA GmbH · Hamburg, Germany
Present
Keynote Speaker at large & small conferences, highlights include: OMR Festival Blue Stage (Hamburg) ARRtist Summit (Berlin) Goldenhour (New York) Business Creator Summit (Frankfurt) Host of the Revenue Marketing Realtalk Podcast weekly episodes around modern GTM, Demand Gen Strategy & best practises
Co-Founder
Codex Agency GmbH · Hamburg, Germany
Digital Marketing Consultant & Manager
Visual Facilitators GmbH · Hamburg Area, Germany
Education
Hanze
International Business Management
Soongsil University
Bachelor's degree, Entrepreneurship/Entrepreneurial Studies
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