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Tim Miller

Tim Miller

Team Leader | Insights Generator | Data Analytics | Strategic Vision | Storyteller

Greater Chicago Area, United StatesMarket Research
Company
Juanita's Foods
Title
Director Category Management and Consumer Insights
Seniority
Manager
Department
Master Information Technology
Location
Greater Chicago Area, United States
Industry
Market Research

Experience

Director Category Management and Consumer Insights

Juanita's Foods · Chicago, Illinois, United States

Present

Leading the Category Management and Consumer Insights function to support the Sales and Brand organizations. In this role, I focus on identifying and capitalizing on new opportunities to drive category growth and expansion. This involves leveraging advanced analytics and deep consumer understanding to transform data into actionable strategies that inform product, marketing, and sales initiatives

Partner

TAP Analytics · Chicago, Illinois, United States

Present

Providing consulting services that focuses on delivering value from data investments. Services include developing data strategies, advanced analytics, insights development, and technology solutions. Clients range from small consumer start-up companies to consumer package manufacturers to retail providers.

Insights and Analytics Lead

ofi · Chicago, Illinois, United States

Utilize advanced analytics and market insights to support the end-to-end process of bringing private label products to market and driving their success with leading US retailers. Responsibilities include: - Providing data-driven insights to inform product innovation and development - Supporting the commercialization of new private label products - Equipping sales teams with analytics to enhance selling strategies to key US retailers. - Monitoring market trends and performance to identify growth opportunities.

Vice President of Operation Analytics

REEF · Chicago, Illinois, United States

Responsible for leading the Operation Analytics team supporting the Business Units in the development of Tableau Dashboards, Business Analysis, Team Development, and Insights Generation.

Vice President of Business Intelligence

Fetch Rewards, Inc. · Greater Chicago Area

Responsible for working in partnership with Business Development, Data Science, and Analytics teams to get a deeper understanding of consumer behavior in order to identify meaningful insights and drive value for our key clients.

Senior Director, Shopper Insights

ConAgra Foods

Responsible for Shopper Insights team that is charged with insight development that leads to the creation of retailer-specific programs that resonate with shoppers to drive category and brand growth. Manage the marketing science behind ConAgra’s innovative and leading-edge toolbox and methodologies. Shopper Insights is part of the Integrated Customer Marketing team at ConAgra Foods, a collaborative group of thought-leading professionals in Category Leadership, In-Store Marketing and Shopper Marketing who deliver “concept to cart” execution for differentiated, customized shopper solutions to drive consumer loyalty.

Director of Shopper Insights

ConAgra Foods

Category Development Director

Kimberly-Clark · Neenah, Wi

Responsible for leading, develop, and executing the strategic direction for Marketing Place Research and Category Development. Over the 13 years at KC, identified and implemented tools, training, and human resources to support Category Development initiatives at Kimberley-Clark. Expanded responsibilities to included all ACNielsen support for KC by managing overall contract, Category Development Team, and the internal Marketing Research team supporting the Brand Organization. Managed a team of over 70 Market Research professionals.

Category Development Coordinator

Kimberly-Clark · Neenah, Wisconsin, United States

Responsible for investigating new tools, processes, and databases for possible future utilization by field Category Analysts. o Developed training material for field Category Analysts o Executed training sessions for Category Analysts and Sales Team o Negotiated agreements with key vendors o Developed tools and databases to support Category Management processes

Senior Sales Research Analyst

Kimberly-Clark · Neenah, Wisconsin, United States

Supported Feminine Care Marketing team with market and customer analysis for the development of brand strategies o Implemented first pricing analysis for sector o Worked on cross functional team to evaluate Category Management o Developed a model to forecast category sales o Assigned as team leader for sector’s annual meeting committee

Education

University of Wisconsin-Madison

Bachelor's degree, Statistics

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