About
I help the best mobile advertisers globally succeed with real-time-bidding (RTB).Before that, I co-founded 3 other internet tech companies - the first one at the age of 23. These companies today employ more than 1500 people combined: Lecturio, IONIQ Group (formerly HitFox) and Verve Group (formerly PubNative/AppLift)What exactly do I do with Kayzen today to help mobile advertisers succeed?THE CHALLENGE:Large mobile advertisers spend millions of dollars each month to acquire and retain users for their apps. Most of the money is spent buying ads from “walled gardens” like google, facebook and apple or closed “blackbox” ad networks. While some of those vendors provide decent performance for the ad dollars invested, advertisers neither get control nor transparency on where their ads run. Plus, their data gets potentially re-used to fuel campaigns of one's closest competitors.Imagine your accountant or bank is sharing your P&L statement and client lists with your closest competitor. Sou…
Experience
Founder & Ceo ☆We Are Hiring!!☆
Kayzen · Metropolregion Berlin/Brandenburg
Present
Kayzen is the first mobile in-house bidder™ built from the ground up for mobile advertisers to run their programmatic campaigns in-house. We differentiate ourselves from other in-app DSPs in that we offer a customizable SaaS platform with a fair, transparent and low fee pricing model for advertisers. Our mission is to democratize programmatic marketing by helping advertisers to regain control of their 1st party data and break out of black-box ad platforms.
Supporter, Shareholder & Fund Investor
BIT Capital GmbH · Berlin, Berlin
Present
Bit Capital is Europe's best performing managed fund investing in publicly traded technology equities across APAC, US, Latam and Europe. With > €1bn in assets under management (AUM) within less than 3 years after its inception, it has already returned 5x on money in for its early investors to date, handily beating all market benchmarks.
Co-Founder & Shareholder
IONIQ Group · Berlin Area, Germany
Present
Rebranded from HitFox Group. IONIQ Group is building industry transforming platforms such as Heartbeat Labs and FinLeap. Since 2011 our platforms kickstarted 20+ internet companies such as Zeotap, solarisBank, Clark & Kinderheldin out of Europe.
Seed Investor
Present
INCRMNTAL is a SaaS analytics platform which enables app advertisers to have true, unbiased incrementality measurement across all their paid, earned and owned media channels. Developers can easily setup tests and run experiments to learn which channels are adding incremental value and which ones are not.
Supporter & Seed Investor
Honeypot.io · Berlin, Berlin
Leading SaaS job platform matching engineering talent and great companies in Europe. I was a pre-seed supporter and angel investor. Exit to publicly listed New Work SE (NWO)
Co-Founder & Ceo
Applift · (acquired by publicly listed BLOCKESCENCE PLC (ETR:BCK))
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.
Co-Founder & Co-Ceo
Lecturio.com is a globally leading video eLearning platform targeted at higher education with a particular focus on medical professionals (doctors, nurses, therapists and more). With one of the best SaaS products for eLearning and content from the worlds top authors and universities Lecturio works with teaching faculty from Harvard Medical School, John Hopkins University etc..
Education
HHL Leipzig Graduate School of Management
Master's Degree, Economics & Business
Universidad Del Pacifico - Ecuador
Maestria, Finanzas y Estrategia
Johannes Gutenberg University Mainz
Bachelor's Degree, Economics & Business
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