About
I help small and medium-sized businesses with up to 50 people free themselves from SaaS subscription overload by replacing bloated tools with custom software they actually own. Over the years, I’ve worked closely with SMBs and seen the same pattern repeat: teams paying for too many SaaS products, per-seat pricing that scales badly, and software that only partially fits their real workflows. The result is rising costs, unnecessary complexity, and growing dependency on vendors. Today, I use AI-driven vibe coding to design and build lean, purpose-built internal tools that replace those subscriptions. Instead of renting generic software, my clients get custom solutions tailored to their processes, integrated into their existing systems, and owned outright. My focus areas include: • replacing SaaS tools with custom internal software • workflow automation and system integration • AI-assisted product design and development • cost reduction through software ownership The goal is simple: help S…
Experience
Founder
KI Katapult · Werder, Brandenburg, Germany
Present
Supporting local small and medium-sized businesses & municipalities on their AI journey. Catapulting them in front of the competition.
Founder and Chairman
KI Klub Werder · Werder, Brandenburg, Germany
Present
AI Education for the all as a Non-Profit
Cryptocurrency Investor/Trader/Speculation
Bitcoin Inc.
Present
Certified Yoga Teacher
Yoga Alliance · Werder, Brandenburg, Germany
Present
I have been a student of Yoga since 2009 and became Yoga Alliance Certified 200 Hours in May 2015 and 500 Hours in April 2016. My mission is a Yoga for Everybody at Anytime in Anyplace without any dogma. I currently coach remotely and available for private classes in Werder (Havel).
Marketing Lead and Project Manager
Institut für Innovations- und Informationsmanagement · Werder, Brandenburg, Germany
A role with lots of different tasks, what I did everyday varied: - Generally staying on top of the shifting AI landscape and testing out new tools - Developing a new AI based Escape Room - Project Management for Digitization Strategy Projects supporting SMBs - Online, Social and Newsletter Marketing - Data Analysis, Reporting and Dashboard Building - Run Workshops online and offline on all topics related to AI and the Workplace - Manage a group of 3 Marketing and Operations people within the Digitalwerk
Founder and Chief Growth Consultant
growth.berlin
Advising and coordinating Growth projects for progressive Non-Profits and "Good" companies. #acquisition #productledgrowth #retention #churn etc.. What is a "Good" company? Check out these Guidelines from GoodJobs. https://goodjobs.eu/de/goodcompany
Election Campaign Marketing
BÜNDNIS 90/DIE GRÜNEN · Berlin, Berlin, Deutschland
Project work for the European Election and subsequent State Elections. #passionproject
International Product Growth Manager, I18n
Facebook · Menlo Park, CA
Build up and Managed the EMEA and LATAM Team for the i18n Product Local Insights Team. The team is the "eyes and ears" of Facebook Product on the Ground. Working closely with stakeholders (FB Employees, Users and other organizations) to create and modify Facebook products to serve a specific market need. The goal was always to move a 'graph' (engagment, retention etc..) to prove impact. The role was broad across the entire Facebook organization from the Core Facebook Product to Instagram, WhatsApp and new test product such as 'Flash' in Brazil. This broad exposure allowed me to work with different levels of employees across the entire company in all continents.. a truely global experience.
Growth Marketing Manager
Facebook · Menlo Park, CA
Managing the Growth Analysts on the Ads Teams. Working directly with the Ads Growth Team building products to grow the number of active advertisers on Facebook. Same direct collaboration with Product Teams occured on the Lightweight Interfaces and Pages teams. It even went further to work with any Product Team on the Ads Department on various projects. My role as manager was to ensure that my reports had the support and information to be succesful in their roles. I was able to use my connector skills in the role a lot by recommending people to my reports to work with. This role allowed me to be on the senior leadership team for the ads growth team, giving me a broad exposure to the work within Facebook Ads and Pages team.
Growth Marketing Analyst
Facebook · Menlo Park, CA
Worked with the Advertiser Growth Team, responsible for numerous innovations such as Boost Post, Mobile Ads Manager, Ads Coupons, Ads Notifications and more.. As a growth marketer I had the opporutnity to work independentl to analyze data using SQL, HIVE, Excel, Tableau etc.. and recommend new aeras of impact. My proudest achievements during this time was to move the team to work on the Mobile Ads Manager, build and infrastructure for Ads Notficiations and re-establish the Facebook Advertiser Coupon System.
Senior Search Engine Marketing Analyst
Responsible for Search Marketing for the US, LATAM and several other countries. I was one of the senior members on my team towards the end. I was temporarily in charge for the team during the 6 week parental leave of my supervisor. I really enjoyed working at TripAdvisor, us it gave me a good perspective and experience in the Field of Search and Online Marketing.
Search Engine Marketing Analyst
Search Marketing on Google, Yahoo, Bing and even Baidu and Naver.
Education
Brandeis School of Business and Economics
MAief, International Economics and Finance
Rotterdam School of Management, Erasmus University
Master Exchange, Entrepreneurship, Management of Innovation
The University of Alabama
BS, Management, German, Minor in Economics
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