About
Passionate market analytics and consumer insights professional, with background in utilizing Nielsen and Tableau software in order to extract and apply information for the entire data analysis process including data distillation, data storytelling, data visualization and exploratory data analysis. Experienced in the consumer insights space with commissioning and leading qualitative and quantitative research, including Kantar’s brand equity model BGS, in order to provide clear focus and direction for brand growth.
Experience
Consumer Insights & Analytics Lead - Us Skin Health & Beauty, Neutrogena
Kenvue · United States
Present
Global Consumer Insights & Analytics Manager
Reckitt · New Jersey, United States
Assistant Consumer & Market Insights Manager
The HEINEKEN Company · Gauteng, South Africa
Drove a consumer, data & insights driven culture • Analyzed data and insights to inform action-orientated decision making in line with global strategy. Diagnosed why a key brand in our portfolio was losing market share and provided concrete actions to address these areas of opportunity • Used different and varied sources of data to build a broader view of the market in order to develop strong, well-rounded insights, focusing on the what and the why in order to drive sound decision making. Used Kantar’s brand equity data with Nielsen market data in order to understand what target market was driving growth and identified where the opportunity for further penetration was Market measurement • Managed, maintained and consolidated monthly market read (Nielsen, Data Orbis, other) in order to understand drivers of performance and provide recommendations to further grow the business • Supported team with development of automated systems and processes for market read. This involved collaboration…
Senior Account Executive
Nielsen · Gauteng, South Africa
• Account management for Heineken, Colgate-Palmolive & Jacobs Douwe Egberts • Preparation & presentation of monthly & quarterly business performance, analytics and insights • Ad-hoc deep-dive analysis in areas such as rate of sale, distribution, pricing, promotional activity, regional performance and portfolio health
Marketing Executive
Givaudan · Gauteng, South Africa
Marketing Graduate
Cummins Inc. · Gauteng, South Africa
Education
University of South Africa/Universiteit van Suid-Afrika
Post Graduate Certificate of Education (PGCE), Economics
University of KwaZulu-Natal
Bachelor of Commerce (BCom) with Honours, Marketing & Supply Chain
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