About
Strategic vision and operational excellence are the hallmarks of my work as a Digital Strategist and E-commerce Leader. From consulting and communications to merchandising and product development, I bring a customer-first mindset, big-picture perspective, and distinctively flexible creativity to elevate companies and their products to new heights. Over the years, I’ve successfully led cross-functional teams through visionary projects, including the multi-year digital transformation of the Staples Print Services website. By embedding a culture of "test and learn," we accelerated improvements, empowered teams, and delivered solutions that seamlessly enhanced the customer journey. Building and scaling entirely new product lines, like Staples' signage category, further honed my skills in innovation, team collaboration, and measurable impact creation. I’m a problem-solver who thrives on untangling complexity while driving product innovation, optimizing e-commerce growth, and shaping transfo…
Experience
Director, Digital Strategy & Ecommerce Experience - Print Services
Present
I direct the full range of digital strategy, development, and enhancement for products and services within Staples US Retail and E-Commerce Print & Marketing Services business unit. • Oversee 19-member team, leading five Manager-level direct reports in Product, UX/UI, Digital Merchandising, and E-commerce. Own division budget. • Leverage performance metrics, user feedback, and market data to define and communicate compelling vision and growth strategy for digital product portfolio. Align roadmaps with market opportunities and business objectives. • Function as executive partner to Staples.com leadership, informing decision-making by providing quarterly reviews, business overviews, and roadmap walk-throughs. • Cultivate culture of continuous improvement and customer-centricity while working with design, engineering, and marketing teams to ensure seamless coordination and alignment throughout product life cycle. • Oversee external and internal strategic partnerships to launch innovative…
Senior Manager, Digital Product, Merchandising & Innovation
As Senior Manager, I owned all digital product strategies and initiatives across in-store and online platforms for the Print and Marketing Services vertical within Staples US Retail and E-Commerce. • Led and coached US and Canadian-based teams conducting back-end development and maintenance of digital products as well as e-commerce merchandising and marketing efforts. • Empowered sales and margin growth for $100M+ online portfolio by steering go-to-market & communication strategies, assortment expansion, marketing investments, strategic partnerships, and continuous UX improvements. • Fostered creativity and product evolution by serving as Innovation Lead, spearheading initiatives to identify and develop new opportunities that leveraged existing manufacturing and software capabilities. • Pinpointed product expansion and site/customer journey enhancement opportunities by collaborating with analytics teams to track performance of day-to-day business and KPIs for new initiatives. Select Ac…
Manager - Digital Strategy & New Product Development
Staples · Framingham, MA
Continuing my work in the Print and Marketing Services area, I oversaw digital strategies, roadmaps, and activities surrounding assortment expansion and site enhancements across multiple product categories and platforms supporting both retail and online. • Managed two team members and served as product SME to internal & external stakeholders; liaised between P&L owners and e-commerce product team for all new products, sourcing efforts, and content enhancements. • Identified and delivered new efficiencies and cost savings while steering cross-functional teams of internal and external partners through opportunity analyses to vet and prioritize product proposals. • Propelled seamless product launches by partnering with website engineers and product managers and providing detailed product information and business requirements to create and test pre-launch UX designs. Select Achievements • Revitalized revenue generation and in-store/online margin potential for signage portfolio after buildi…
Category Merchant - Signs & Graphics
Staples · Framingham, MA
I was promoted to continue driving growth and managing portfolio of large-format printed products and services across Staples.com, Staples US Retail, and Staples Contract business units. • Managed $100M+ P&L and two direct reports. • Augmented corporate ROI and revenue by creating data-driven pricing and margin strategies after researching and analyzing seasonal, competitive, and historical data. • Led product evaluation, vetting, and selection, ensuring alignment with company goals and consumer insights/trends. • Developed forecasts on sales trends and business changes related to internal and external factors across retail, online, and contract business units. • Managed vendor/supplier relations, negotiating all contracts to secure favorable terms. Select Achievements • Generated double digit margin improvements for 2K+ SKUs after leading strategic portfolio management, marketing optimization, and vendor contract negotiation. • Received 2016 Chairman’s Award for Excellence. • Moderniz…
Associate Category Merchant - Copy & Print/Business Services
Staples · Framingham, MA
In this role, I led all large-format printing, promotional products, and design services portfolio operations while serving as a functional Category Manager for over a year prior to my formal title promotion. • Transformed digital customer experiences and sales pipelines by assessing online product listings and collaborating with internal & external partners to improve descriptions, imagery, and content. • Enhanced executive decision-making by delivering meaningful insights and updates on sales metrics, business operations, pricing, and product pilots. • Analyzed market trends to inform growth and product development strategies. • Maximized product visibility across retail locations as well as physical marketing resources, working with Staples Creative Agency, Fixtures, and Marketing to design and deploy brand-aligned advertising content. Select Achievements • Doubled signs & graphics portfolio by driving build out and management of 20+ new products and services; led expansion activiti…
Mba Corporate Resident, Staples Brands Group
Staples · Framingham, MA
As a MBA resident at Staples, I was given the opportunity to manage projects in multiple areas of the business including: • Served as Project Manager for the Global EcoEasy Challenge, a contest to encourage innovation among students worldwide and expand Staples’ sustainable products offering. • Organized the logistics and marketing of a new product launch through SkyMall to test potential of new distribution channel. • Developed a program to promote innovation among Associates and expand use of external resources, such as crowdsourcing. • Streamlined new product review processes by creating tool to track products in pipeline for use among teams and with Merchants.
Assistant Vice President
FTI Consulting · New York, NY
Assistant Vice President (2007-2009) • Organized strategic communications programs for medical device and healthcare services companies • Managed investor marketing campaigns, road shows, and media events, increasing corporate visibility • Developed perception studies, as well as strategic positioning and messaging • Created communications plans for mergers and acquisitions and IPOs, and marketing materials, including annual reports Vice Chair, FD US Marketing Committee (2006-2009) • Oversaw US marketing efforts including press releases, speaking and media opportunities for thought leaders, and industry award submissions • Managed and edited global submissions for “FTI Current” and consistently met monthly publication deadlines Associate (2005-2007) • Assisted in the execution of investor and media relations programs • Drafted press releases, presentations, corporate fact sheets and website content
Senior Account Executive
The Ruth Group · New York, NY
Senior Account Executive (2004-2005) • Contributed to the development and execution of corporate communications strategies • Identified prospective clients and created new business presentations resulting in client base expansion Account Executive (2003-2004) • Prepared, edited, and updated corporate presentations and press release • Designed and updated corporate marketing materials, including investor kits
Research Associate
Orient Capital · Sydney, Australia
• Created database of investors in Singapore focused on both Australian and Singaporean companies • Conducted interviews with Singapore-based investors to identify best matches for Orient Capital’s clients • Assisted in expansion of US investor database through interviews with investors; researched firms to develop profiles on relevant brokers and fund managers
Education
D'Amore-McKim School of Business at Northeastern University
MBA, Marketing
Loyola University Maryland
BBA, Marketing
Find leads like Theresa
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free