About
Entrepreneurial Product Marketing leader with a track record of scaling SaaS businesses to multi-billion-dollar revenue and transforming go-to-market performance. Very customer focused - I believe all good marketing is built on a strong foundation of customer understanding. At Zendesk, helped grow revenue from $200M to $2B+ while driving upmarket expansion and multi-product adoption. Recognized for building and leading global teams, shaping board-level initiatives, and redefining company-wide narratives in crowded, competitive markets. Passionate about building world-class teams, scaling global programs, and bringing a customer-centric lens to marketing strategy and execution.
Experience
Vice President Product Marketing
Product marketing leader for Enterprise segment, leading a global team of 20+ product marketers. • Redefined Zendesk’s market narrative through new positioning that more clearly articulated Zendesk’s differentiation and solution value in a crowded CX/AI software market. • Established and scaled global sales play motion, uniting product launches, positioning, and GTM execution; drove $100M+ in annual pipeline and exceeded bookings targets. • Built and led a board-level global compete program, aligning product, sales, success, and marketing to sharpen differentiation. Increased win rates by 10+ points against top two competitors. • Recognized for leadership excellence as Sr. Leadership (VP+) Offsite competition winner; subsequently invited as a VP to participate in C-Staff (SVP+) offsite.
Sr. Director / Director Product Marketing
Product marketing leader for SMB and Online segments. • Elevated Industries & Solutions positioning and enablement, shifting GTM motion from feature-led to solution and value-based selling. • Established and evolved Zendesk’s annual CX Trends report, the company’s top pipeline-generating campaign. • Introduced “The Zendesk Way” enablement program, aligning global GTM teams around key differentiation and value propositions; scaled into a flagship annual Sales Kickoff keynote. • PMM leader for all AR initiatives, including ownership of the Gartner MQ and Forrester Wave evaluations.
Sr. Manager Product Marketing (Competitive Intelligence)
Built Zendesk's Competitive Intelligence function and team from the ground up.
Co-Founder
Launched and scaled a language-learning platform, designing the MVP, recruiting and training first 250 teachers, establishing university partnerships, iterating on the product, and securing $100K in angel financing while bootstrapping ~$25K in revenue pre-funding. The business continues to operate profitably today.
Manager, Pricing & Product Strategy
• Owned pricing and packaging for all paid support and training products. • Managed pricing promotions portfolio, surpassing FY14 revenue target by the end of Q3. • Built strategic roadmap for new product introductions. • Redesigned pricing for Site.com & Force.com Sites.
Product Marketing Intern
Manager - Marketing & New Product Development
US Mesh, Inc.
Drove product innovation and market expansion, leading development of a new glove mechanism, improving manufacturing productivity by 5%, securing CE certification, and generating 11% of company revenue through new customer acquisitions.
Associate Vice President
Chatham Partners
Led a 10-person research team delivering actionable insights for financial services clients. Redesigned Custody client satisfaction offerings (127% revenue growth), guided multi-manager product launch strategy for a regional bank, and developed a syndicated research study on target-date funds that generated four new clients.
Senior Research Analyst
Chatham Partners
Research Analyst
Chatham Partners
Education
University of California, Berkeley, Haas School of Business
Master of Business Administration (M.B.A.)
Colby College
ba, Economics
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