Taylor Root, MBA

Commercial Insights Manager - East Region

Southern Glazer's Wine & Spirits · Orlando, Florida, United States

Present

Direct market research projects for commercial organization leadership for nation's #1 wine & spirits wholesaler, focused on eastern third of USA.

Director, Business Intelligence & Commercial Operations - Fl Chains Division

Southern Glazer's Wine & Spirits of Florida · Miramar, FL

Direct BI, analytics, reporting, & pricing support team for Florida Off Premise Chains Division. Lead monthly sales planning process with division management & account executives. Provide intelligence & insights to the division leadership team, sales executives, sales execution teams, & pricing dept. Lead Chain Division change management & special projects. Assist with training account executives and collaborate with account executives on customer strategies & presentations. Account Executive for Lucky’s Market 2016-2019. Oversee account manager for Sprouts, GoPuff, and Kroger.

Trade Development Director

Southern Glazer's Wine & Spirits · Miramar, FL

Managed brand portfolios for 5 of SGWS Florida’s top 25 volume wine and spirits suppliers, totaling over 2.5 million cases/$150 million revenue annually. Directed sales planning and profit maximization, coordinated planning and execution with supplier management and SGWS division executives, managed state inventory and S&OP, executed sales incentives, developed and communicated marketing programs, oversaw pricing and banks.

State Pricing & Programming Manager

Southern Wine & Spirits of Florida · Miramar, FL

Area Manager

Southern Wine and Spirits

Sales team manager in B2B wine & spirits sales and consulting, serving on-premise accounts in North Florida.

Sales Consultant

Southern Wine and Spirits

B2B wine & spirits consulting and sales, specializing in on-premise accounts in Jacksonville, FL area.

National Sales Director

Gnar Juice Co.

Alabama General Manager

Grassroots Wine Wholesalers LLC

Managed purchasing, inventory, pricing, and marketing of extensive wine distribution portfolio. Oversaw office, warehouse, and delivery staff. Co-managed sales staff. Developed portfolio and sales strategy with CEO and VP Sales. Managed IT systems, data analysis, and reporting. Sales representative to select major accounts.

Web Developer

Root Resources Consulting

Operated sole proprietor business serving primarily nonprofit organizations. Consulted clients on all aspects of internet communications strategies. Designed, developed, and managed websites, including storefronts. Managed email subscription and newsletter distribution systems.