About
"Learning never exhausts the mind" ~ Leonardo da Vinci • Experience: 9+ years of Strategic Research & Consumer Insights across categories - Alc/ Bev, CPG, Home Retail, Pharma, and E-commerce. 3+ years on supplier-side with Kantar (global consulting company) and DRSL (boutique research agency). • Focus: brand story-telling, actionable consumer insights, agency relationships, primary/ secondary research, data analysis/visualization, and reporting. • Ex-Consumer Insights at Bed Bath & Beyond, enabled C-suite stakeholders make high-impact decisions by assessing and prioritizing business research needs to create value for customers. Cross-functional partnership to create strategic plans, deliver tracking and ad-hoc reports, and drive consumer alignment with the business blueprint via online community. • Qualitative expertise: in-depth interviews, focus groups, ethnographies, shopper journeys, projective techniques, consumer profiles/archetypes, social media listening. • Quantitative techniq…
Experience
Consumer & Market Insights
Bed Bath & Beyond · United States
BBB is an omnichannel US retail giant. Responsible for: • Supporting C-suite stakeholders make high-impact decisions by assessing and prioritizing business research needs to create value for core, new, and even lapsed customers. • Managing an online core customers’ community, tracking studies or quick-turn projects via external vendors, and synthesizing multi-source data into holistic reports for leadership consumption and/or internal socialization. • Partnering cross-functionally to create strategic plans, deliver on-going and ad-hoc requests, and drive consumer alignment with the business blueprint. • Decoding data into actionable consumer insights and weaving customer perspectives into marketing decisions and multi-brand strategies.
Consultant
• Evaluated opportunity and target markets for a product innovation for WexEnergy, an energy tech company. • Conducted research to find potential partners in energy efficiency programs and policies, across identified markets.
Senior Research Manager
Kantar · Mumbai Area, India
• Kantar is a global market research company, and working here that taught me how to analyze data with both lenses - macroscopic and microscopic. Through these I was able to weave consumer insights into compelling brand stories. • I developed expertise through experience in the consumer packaged goods industry across categories like food and beverages, home care, personal care & grooming; in the health-care industry including over-the-counter pharma. Other projects handled varied across media, e-commerce and education industry.
Research Manager
Drshti Strategic Research Services Pvt. Ltd. · Mumbai, India
• Boutique agency experience that taught me how to multitask and work across domains - from market research to consumer & brand analysis, from project management to client interaction. • I specialized in categories like consumer goods, food and beverages, apparels, media, and others.
Account Planning Intern
Ogilvy & Mather · Mumbai, Maharashtra, India
Account Planning intern for the telecom giant Vodafone Central. • Conducted consumer and market research for a campaign centered around 'youth'. • Compiled & dissected Vodafone circle reports for three consecutive months. • Analyzed social media chatter for on-going Vodafone campaign - 'SuperNet Series'. • Performed extensive research on national and global competitors for multiple client brands.
Special Project Intern
• Research & Development in a project entitled “Winter Beverages & Basic Principles of Product Development on Beverages” at PepsiCo India, Gurgaon • Developed a product after reviewing its needs and demands by consumers, in collaboration with the marketing team • Tested products for Physicochemical Analytics and Shelf Life Stability Studies • Worked with product sensory for taste, colour and odour determination and evaluating them based on degree of difference (DOD)
Industrial Trainee
1. Assignment entitled “Development of Cell-based assays for Biosimilar molecules” at Lupin Limited, Biotechnology Division, Pune 2. Handled mammalian cell lines for assays and used detection modes to read dose - response curve 3. Contributed significantly in data compilation and statistical analysis of various In - house drug samples for stability
Education
University of Rochester - Simon Business School
Master of Science - MS, Marketing Analytics
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA, Communication Management
Manipal Institute of Technology
Bachelor of Engineering - BE, Biotechnology
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