About
I am a leader with over 20 years of experience in consumer insights, marketing, and strategic planning. My passion lies in ensuring the consumer remains at the heart of all key business decisions. By leveraging deep consumer understanding, I drive marketing strategies and innovation that create impactful, consumer-driven results. With a technical foundation in electrical engineering & an extensive career in Marketing & Insights, I bring a unique analytical approach to problem-solving and strategic planning, blending data-driven insights with creativity to lead high-performing teams and deliver business growth. My expertise spans across industries, and I specialize in translating consumer insights into marketing strategies that resonate with target audiences and foster long-term brand loyalty. In addition to my corporate leadership role, I am a certified and experienced executive and leadership coach. I empower women in leadership to overcome burnout, redefine their version of success,…
Experience
Head of Human Intelligence (Consumer Insights), North America
Present
As the senior leader of the Human Intelligence function for North America, I lead a high-performing team responsible for unlocking deep human understanding to drive growth, innovation and strategic clarity across the region. This role reflects my passion for harnessing insight to elevate business performance while staying grounded in human truth.
Global Director Human Intelligence - Portfolio Insights & Strategy
Mars · Chicago, Illinois, United States
Executive & Leadership Coach
ARMED Enterprises - Coaching & Consulting · United States
Present
I coach & empower women professional To (Re)Discover their strengths & uncover their gifts to shift into new careers that align with their values, strengths & passions – w/o sacrificing their financial security.
Energy Leadership Master Practitioner
ARMED Enterprises - Coaching & Consulting · United States
Present
I administer the ELI & ELI 360 assessments for individuals and teams. Private leadership workshops are also available. The ELI is a one-of-a-kind attitudinal researched-backed assessment tool that allows you to look honestly at your perceptions, attitudes, behaviors, and overall leadership capabilities in times of stress and non-stress. The ELI provides a baseline of where your energy as a leader is showing up right now in your personal and professional roles, and how it is being harnessed to help you progress or hinder your performance. The ELI 360 The Energy Leadership™ Index 360 Assessment combines the powerful insight of the ELI Self-Assessment with a 360-degree view of the client in 36 different leadership competencies, offering a robust understanding of a client’s energetic makeup and how their self-perceptions align or differ from the perceptions of those around them.
Head of Consumer Insights & Strategy
Care.com · Greater Chicago Area
Designed & led the Consumer Insights function to support the overall corporate goal of driving incremental growth annually and building the Care of the future. Built a consumer centric culture that prioritizes a deep understanding of consumer behavior, needs, drives improved member experience & increases loyalty. Develop strategic partnerships with stakeholders to develop a brand vision, positioning & architecture for the Care.com Consumer and Care for Business (B2B) brands. Served as an integral part of the Marketing & Brand Strategy Leadership Team.
Marketing Director - Brand Experience & Insights
Aspen Dental Management, Inc. (ADMI) · Greater Chicago Area
Served as the visionary to design, built and led the Marketing Insights function for all brands of Aspen Dental. Owned development & application of category and patient insights to drive company growth strategy. Responsible for driving marketing and operational excellence to ensure the Aspen Dental Brand best meets the needs of patients, doctors and employees across our 750+ practice organization. Developed & implemented the overall patient satisfaction strategy for all Aspen Dental and Well Now Urgent Care offices; identified a long-term set of revenue & satisfaction KPIs (Loyalty, Net Promoter Score, etc.) that enabled ADMI to define and measure Patient Satisfaction at an organizational and office level. • Designed, built, staffed and led the Marketing Insights function for all brands of Aspen Dental. • Developed & implemented a Customer Experience Platform to effectively measure patient satisfaction across 800+ locations; increased customer satisfaction (NPS) by 25% across all offic…
Senior Manager - Consumer Insights & Strategy (Global Nutrition Group)
PepsiCo · Greater Chicago Area
Steered the development of new global brand identities for Quaker& Tropicana, resulting in increased revenue and share growth acrossUS, China, UK, India and France. Responsible for leading & influencing the Global Insights agenda across the Quaker and Tropicana brand portfolio. Acted as the key consumer influencer to implement GNG Marketing strategy across the global markets. Assisted in setting the strategic direction through the unlock of actionable insights and provide a holistic understanding of the consumer that had both short and long-term impact to the business.
Associate Director - Consumer Insights & Strategy
Kraft Foods Group · Greater Chicago Area
Responsible for spearheading innovations that fuel growth for the Enhancers and Snack Nuts business unit including Kraft Master Brand, Planters, A1, Grey Poupon and Miracle Whip. Serve as the Consumer Insights expert, providing integrated consumer, business, industry, and trend insights to facilitate strategic and tactical planning that will result in actionable platforms for Innovation. Manage and develop a team of talented, high performing and engaged market research managers. Spearheaded strategic research to reposition the Kraft SaladDressing line & developed a 3-year innovation pipeline.
Marketing Research & Business Insights Manager - Humira
AbbVie · Greater Chicago Area
Pioneered a new methodology for patient journey development and segmentation for the largest biologic brand in the pharmaceutical industry, resulting in continued touch points to enhance patient understanding and brand innovation. Received the 2013 Abbvie President’s Award for outstanding innovation in patient research leading to increased brand revenue. Served as a business partner to the Global Immunology Franchise for the Rheumatoid Arthritis (RA) & Psoriatic Arthritis (PsA) therapeutic areas. Proactively maintained a deep understanding of consumers, healthcare professionals, industry trends and competitive dynamics to inform strategy & drive Humira growth globally. Strongly influenced patient strategy with insights & recommendations across U.S.A., Europe and Asia. Managed $5 Million budget.
Sr. Associate - Global Consumer Insights - Snacks Division - New Category Expansion
General Mills · Greater Minneapolis-St. Paul Area
Led strategic planning process to identify white space and uncover category expansion opportunities for existing brands, new products and platforms. Designed an in-depth analysis of global trends that guided innovation strategy for the U.S. Partnered with the Europe Snacks team to develop a global innovation pipeline across the corporate portfolio that led to 4% growth in the first 2 years of in-market launch.
Senior Associate - Applied Shopper Insights
General Mills · Greater Minneapolis-St. Paul Area
Provided strategic consultation to the Sales and Customer Teams by leveraging key insights and trends to drive category growth with 11 Western Region Customers including HEB, Winco and Schnuck’s. Acted as the voice of the Hispanic and African-American Shopper; translated multicultural insights to drive regional brand and category growth with these shoppers. Led an innovative, insights-driven, customer-facing team to influence and impact decision-making and plans of action resulting in increased dollar and volume growth.
Global Consumer Insights Associate (Meals Division)
General Mills · Greater Minneapolis-St. Paul Area
Served as the voice of the consumer to guide business strategy for all Helper brands, advertising and positioning research, application of trends, foundational consumer research and new product innovation. Designed a research strategy to identify causes of business declines, uncovered opportunities for growth, created and executed a strategy to reverse business declines and market to new consumer groups. Led to sales growth of +2% in the first year following a 5% decline. Independently designed & led research to identify causes of business declines; uncovered opportunities for growth & created a strategy to reverse declines. Led to 7% sales growth.
Consumer Insights Associate (Convenience Store Innovation)
General Mills · Greater Minneapolis-St. Paul Area
Developed research strategies and conducted qualitative and quantitative consumer research for new product development, market segmentation, trends and insights, brand equity positioning and channel development. Managed the initiation, design & analysis of primary consumer research programs that supported critical business decisions and identified potential opportunities across convenience and retail channels. Successfully led product testing and built a robust product pipeline; Launched 9 new products in the Convenience channel
Associate Brand Manager
Campbell Soup Company · Camden, NJ
Provided leadership for marketing and product development activities for the Kids Products Portfolio to achieve financial growth and profit targets. Served as Brand representative to provide strategic and executional support for all elements of the portfolio. Analyzed in-market performance, managed profitability & volume contribution and made recommendations in support of business objectives. Led monthly volume forecasting process while obtaining 90% - 95% accuracy on Volume and Product Mix. • Provided direction and input at all stages of product development and launch, including advertising, marketing, public relations, product websites, content management, sales, volume rationale, and distribution and profitability analysis. • Analyzed syndicated data to translate findings into actionable business and marketplace insights • Utilized multiple sources of data and analytical tools to measure performance and identify new opportunities to grow the business • Managed $100 Million Kid Portf…
Education
W. P. Carey School of Business – Arizona State University
MBA - Marketing & Strategy
Northwestern University
Marketing Excellence Certificate, Marketing
Oakland University
B.S., Electrical Engineering
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