Syed Azharuddin

Group Category Marketing Manager

Terraco · Dubai, United Arab Emirates

Present

• Key contributor to the Group Marketing function, supporting strategic initiatives across global markets in the Middle East, Africa, and Asia • Spearheading global marketing strategy and Go-to-Market (GTM) planning for the Exterior Facade Finishes and External Insulation Finishing Systems (EIFS) portfolio, for accelerating growth while ensuring impactful & locally tailored execution • Revitalized iconic exterior coatings brands—Terracoat (Textured Coatings) and Terralite (Stone Coatings) — with compelling value propositions and developing transformative, insight-driven marketing strategies o Pioneered and launched Terraco’s first global brand campaign for exterior coatings, ‘Design Your World’ o Led the creation of a comprehensive 360° communication strategy, developing high-impact marketing assets including key visuals, campaign videos, brochures, expert interviews, PR features, and in-store touchpoints o Introduced 'Harmonious Inspiration', Terraco’s first Signature Façade Finishes…

Channel Marketing Manager, Secure Power, Greater India

Schneider Electric · Gurugram, Haryana, India

• Enable Communication to and through Partners via Marketing Automation, BTL Promotion & Social Media • Own the Channel Marketing budget and defining the activity calendar • Design and deploy Sales Promotions, Channel Partner Events and supporting the Channel Program Strategy deployment • Enabled 7x increase in partners and ~35% increase in Revenue earned per Dollar spent in Q2’22 promotions • Supported 15%+ YoY Sales-Out growth in 2022 • Strategize and execute Channel Partner events for engagement and achieve business objectives • Manage Marketing Development Funds for 120+ Managed Partners • Engage Monthly Active Users (MAU) and influencing the Sales Funnel with Partner Enablement sessions like Schneider Learning Series, Innovation Talks • Improve Brand-to-Order conversion by providing sizeable opportunities to Channel Partners via digital channels • Member of ‘Sounding Board’ 2022, engaging directly with the Country Head on strategic projects delivering process efficiency and freein…

Marketing, Strategy and Growth Lead, Solarbyluminous

Luminous Power Technologies (P) Ltd

Working as a Core Team Member, building the solarbyluminous.com business, offering rooftop solar solutions to Commercial and Industrial clients. Leading the Consumer Acquisition efforts through Digital assets, Lead Gen Campaigns and Marketing Automation tool, including Content Creation and marketing collateral development Responsible for the Policy making and Strategy implementation though key projects and pilot programs Working as a product manager digitizing and automating our processes by defining the back-end architecture of the in-house CRM module and leading a tech team responsible for the UI/UX and agile development Responsible for the Offer Creation through Strategic Alliances for Business improvement with NBFCs for finance schemes, Insurance Cos., on-demand after-sales service firms; development of Sales Enablement tools like, Price Calculators Incubating the Inside sales team Launched CRM modules like the Commercial project proposal, funnel module and various other features i…

Agm - Product Marketing

Luminous Power Technologies (P) Ltd · Gurgaon, India

Senior Manager Product Marketing

Luminous Power Technologies (P) Ltd · Gurgaon, Haryana, India

Led the Product Management for Inverters, a flagship product of the company across two brands – Luminous and Amaze, and ToughX Voltage Stabilizers, worth ~6.5 Billion INR End-to-end portfolio management with a focus on driving market share and business objectives in online & offline channels Managed the Product Development Cycle, Product Roadmap, Product Positioning, Pricing & Gross Margin Project Management in collaboration with cross-functional teams across R&D, Sales, Production, Marcom, Service, Accounts and Logistics Defined and developed the IOT enabled Inverter portfolio and the app UI/UX with R&D Managed Promotions with in-house creative and marketing collateral development, product launch plan, agency/creative briefs Worked with Marcom Manager on creative agency brief and ATL/BTL campaigns Led the category campaign execution team with members across Marcom, E-commerce and Channel Marketing Luminous became No.1 in Inverters with 40.4% share in CY18 with a 2.4% points gain over…

Assistant Product Manager - Smartphones

Lava International Limited · Noida Area, India

Worked in the following space for two Smartphone brands, Lava and Xolo across different periods. Generated product insights and understand consumer life-cycle through Consumer Research and FGDs Conceptualised the Product Roadmap in line with competition features, price and technological developments Drove the BTL activities, Trade and Consumer promotions to achieve strategic objectives as part of GTM strategy Executed the Product launch plan covering First Placement Norm (FPN), Width of Distribution (WoD) coverage and Sales Productivity Created Training content for sales promoters on the FAB framework with the Content team Managed various ODMs working with Lava by and negotiated key features, price and coordinated project TTMs Managed PSI & Demand Planning Achievements: Successfully launched Lava’s flagship Z-Series Smartphones, marking Lava’s entry into the mid-range segment Successfully launched Era 2x, the first Xolo smartphone with fingerprint sensor Executed the Lava Selfie Challe…

Product Manager - Audio Systems

Panasonic · Gurgaon, Haryana, India

Revived the Audio category by working on: New Product Planning & Development Brand Marketing & Communication PSI Management & Demand Planning P&L Management Prepare & Forecast Annual Category Business Plan and P&L statement Sales Strategy and Operations Channel Analysis and Competition Mapping Key Achievements Established the category with annual growth of >470% Launched product extensions, thus expanding the product portfolio Increased the brand presence in the market by ~150%

Deputy Manager - Strategic Planning and Mis, Consumer Electronics and Home Appliances

Panasonic

Managed the Sales Head Budget in Home Appliances to be used for Trade Promotions Liased with the Sales team down the line and the Product team for improving sales and stock supply. Designed and developed Dashboards for Display and Market Share Analysis Sales Performance and Market Analysis Channel Analysis and Competition Mapping vis-a-vis pricing, rebate and schemes rolled out in the market Nominated as Culture Innovator, for Vibrant Panasonic an HR initiative

Assistant Manager - Strategic Planning, Consumer Electronics Division

Panasonic · Gurgaon

Conducted a Market Research Study for Flat Panel TVs, Scheme Management, POP Design and Web Content Designed and Coordinated the roll-out of Conquer The Capital – A Distribution Channel enhancement project under Delhi Branch to double the Market Share of Viera TVs Designed and developed Dashboards for Display and Market Share Analysis Conceptualised the theme, communication message and launched the Double Digit Market Share (DDMS) campaign across 31 Branches and Head-Office Sales Performance and Market Analysis Channel Analysis and Competition Mapping vis-a-vis pricing, rebate and schemes rolled out in the market Nominated as Culture Innovator, for Vibrant Panasonic an HR initiative Achievements: Increased the Delhi Branch sales in Q4 FY15 by ~40% over Q4 FY14 and the contribution of Distribution Channel by ~7% to ~45% under Conquer The Capital Increased Maguchi of Viera by ~27% and Display by ~36% between June’13 and August’15

Summer Internship

Castrol India Ltd. · Mumbai Area, India

Project Title: Improving Service levels for A and B Class SKUs Received a Pre-Placement Interview (PPI) Offer. Analysed real time sales data and identified major concern areas impacting the service levels of the SKUs Recommended critical action items for improving the forecast accuracy and increasing the IFOT (In-Full On-Time) levels

Associate Software Engineer

Accenture Services Pvt Ltd · Hyderabad Area, India

Public Relations and Media Manager

Entrepreneurship Cell MJCET

Took over the responsibility of reaching out to the public through different modes of communication and educate them about Entrepreneurship Cell MJCET and its activities.

External Academia Manager

Entrepreneurship Cell MJCET

Held the responsibility of organising seminars and workshops, by successful entrepreneurs, in other campuses under the banner of Entrepreneurship Cell MJCET.