Experience
Go-to-Market
I work with Kleiner Perkins portfolio companies on their go-to-market strategy. Send me an InMail if you are interested in chatting about startup marketing, or finding your next opportunity at a KP company!
Head of Enterprise Marketing (& Revenue Marketing)
Miro · San Francisco, California, United States
I joined Miro pre-Series A as one of its first go-to-market hires. In my time there, revenue grew 100x ($XXXM ARR), users 20x, employees 20x, and Miro was valued at $17.5B. My time there began with building out growth marketing & demand generation, leading the RevOps incubation, launching its first user conference, and helping rebrand the company to Miro from Realtimeboard. As Head of Enterprise Marketing (& Revenue Marketing), I was responsible for marketing strategy and execution to drive global opp creation & revenue for Miro’s Enterprise plan (land & expand). This included leading an amazing team of 25 marketers across 5 countries and 4 teams: Demand Generation, Strategic Field Marketing, Partner Marketing, and Customer Marketing.
Head of Demand Generation
Miro · San Francisco, California, United States
Head of Marketing
Zugata (acquired by Culture Amp) · Palo Alto, California, United States
I was the first go-to-market leader at Zugata and built its marketing team. I created its positioning & thought leadership platform, launched inbound and outbound/ABM campaigns to generate pipeline, and owned analyst relations/briefings. Zugata was acquired by CultureAmp in 2019 and added to its solution suite for employee engagement.
Senior Manager, Marketing Programs
Greenhouse Software · San Francisco, California, United States
I was the first hire made under the CMO to bring Greenhouse to market. I joined pre-series A and built its content & inbound marketing from scratch. I then became responsible for developing marketing programs across the full funnel, from campaigns & community to its inaugural annual summit/roadshow, Greenhouse Open. I also managed Greenhouse’s partner & content marketers who made a huge impact on establishing Greenhouse as a category leader & growing its inbound-driven business (from >1M to XXM in ARR in my time there). Greenhouse is also where I am grateful to have learned best-in-class people practices, from structured hiring to people management.
Senior Manager, Inbound Marketing
Greenhouse Software, Inc. · San Francisco, California, United States
Inbound Marketing Manager
Greenhouse Software, Inc. · San Francisco, California, United States
Inbound Marketing Manager
Top Hat · San Francisco, California, United States
I was the first marketer at Top Hat, joining pre-series A, and built its content, community, and inbound demand channels from scratch. This included launching its content resource center, virtual event series, and modern educator grant program. I also led a campus ambassador program where I managed 50+ students responsible for sourcing qualified sales opportunities as a boots-on-the-ground sales development team. Today Top Hat is used at 75% of the top 1,000 leading colleges and universities in North America and has been recognized as one of Canada’s top growing companies.
Content Marketing Manager
Top Hat · San Francisco, California, United States
Marketing
LearnBoost · San Francisco, California, United States
Business Development
BigTree Media LLC · Berkeley, California, United States
Teacher
Colegio Bilingue New Horizons · Santiago, Dominican Republic
Education
Reforge
Growth Series
University of Virginia
Bachelor's degree
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