About
Engaged in the personal care manufacturing industry for 8 years, with a deep understanding of organizational and market trends. I can accomplish the goals of the business very well. I am currently a senior market development manager of an internationally renowned cosmetics company. In order to research a certain category of cosmetics, if the company does not approve it, I will buy it all out of my own pocket, and try them out one by one, just to find the nuances and distinguish between the good and the bad. In order to find out what kind of cosmetics today’s young people want, I have rummaged through the messages on all social platforms, just to discover the core skin care needs that are hidden deep in their minds and even they are not aware of. I even adjusted the new product concept PPT of the proposal overnight. I was so critical that I had to align all the positions of a comma, just to let my idea pass smoothly and save all mankind by listing it as soon as possible.
Experience
Overseas Market Research Manager
欧莱雅 · 加拿大 英属哥伦比亚 温哥华
Present
Formulate an annual marketing goal plan, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumer buying psychology and behavior, and collect, sort and analyze the performance, price, and promotional methods of competing brand products , Analyze the advertising strategies and competitive methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, and formulate product planning strategies.
Assistant to Manager of Market Research Department
欧莱雅 · 新加坡
Assist the marketing manager in daily work. Assist the marketing manager to provide customers with informatization solutions based on customer informatization needs, be responsible for project follow-up and coordination, and assist in the commercial promotion and business negotiation of solutions.
L'Oreal Limited - Manager
欧莱雅 · 新加坡
Responsible for the management, classification, sorting, filing and storage of company sales contracts and other marketing documents. Responsible for the preparation and compilation of monthly, quarterly, and annual statistical reports and reports of various sales indicators, and answer the leaders' inquiries on sales dynamics at any time. Assist sales staff to do well in the reception and telephone visits of on-site customers; when sales staff are absent, promptly relay customer information and handle them properly.
Education
Singapore Management University
Bachelor's degree, Industrial and commercial management
University of Toronto
A master's degree, Industrial and commercial management
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