Experience
Innovation Strategy Consultant
the can do company · New York City Metropolitan Area
• Led 20+ product innovation strategy projects for top-tier global CPG companies (Colgate Palmolive, PepsiCo) across diverse global markets, including the US, Mexico, Brazil, Philippines, China, the UK, and France. • Applied lean startup methodology, online experiments, and predictive analytics to validate and optimize disruptive product innovation ideas—from early-stage concepting/ideation to GTM/commercialization. • Designed and executed behavior-based experiments and market research via social media, search engines, and e-commerce platforms to uncover real-world, actionable consumer insights, guiding clients to assess product value, shape strategies, and make data-driven decisions. • Managed cross-functional teams across time zones, ensuring high-quality deliverables and stakeholder alignment through consistent client-facing engagement and project leadership. Key Achievements: • Pioneered Market Entry in China: Successfully led the company’s first project in China, adapting innovati…
Pr & Social Media Intern
MSL (Global) · Guangzhou, Guangdong, China
• Consulted on various research projects on clients’ requests, ex. How to maximize celebrities' value and “Fan Economic” Impact to increase product exposure on Social Media and ROI, laying a strategic foundation for the marketing plan • Designed and presented the Annual Marketing Communication Strategy, including digital marketing, e-commerce, ad planning, and event planning, for Crest and Oral-B in 2017 • My proposal for a PR event was carried out in 15 cities, covering over a million people • Outreach to influencers and other paid media to collaborate with the new product launching campaigns and IWOM maintenance • Managed brand voice and communicated with customers through social media and PR, resulting in a 220% increase in social following and a 150% increase in engagement in four months • Monitored media performance and prepared PR reports weekly to assist clients in evaluating and improving the outcome of marketing strategies
Education
The Johns Hopkins University - Carey Business School
Master's degree, Marketing
South China Normal University
Bachelor's degree, Culture Industry Management
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