Steven Conyers

Consumer Insights Analyst

Carhartt

Present

The role focused on delivering consumer insights that shaped brand strategy, marketing direction, and companywide decision-making. Core reporting streams were owned end-to-end, tracking brand performance and customer perceptions to provide clear guidance for senior leaders. Complex data was translated into actionable recommendations that strengthened creative development, improved customer experience, and deepened understanding of key audiences. This work supported major initiatives across marketing, product, and research. Internal processes were improved by streamlining reporting tools, enhancing analytic workflows, and supporting team onboarding. These efforts increased efficiency, strengthened collaboration, and enabled more consistent, insight-driven decisions across the organization.

Senior Research Specialist

Qualtrics · Chicago, IL

Led & supported over 20+ full-service research projects including survey design and reporting resulting in increased client brand and product awareness. Served as a strategic partner, helping to define and uncover business-facing needs for clients. Managed client and internal team communication ensuring all deliverables and client expectations were exceeded.

Insights & Strategy Intern

M/A/R/C Research

Responsible for designing and conducting a broad array of quantitative and qualitative research resulting in compelling and salable new business proposals and pitches for key clients. Balance both micro and macro projects for various clients, consistently delivering analysis, insights, and actionable recommendations that create a clear narrative with meaningful impact for the clients. Develop deep and broad connections with clients, including running client meetings and presenting research findings, to ensure delivery of client’s objectives.

Marketing Assistant

Sachse Construction · Detroit, Michigan

Responsible for developing marketing material for conventions, consumer campaigns and social media for several clients. Developed and communicated schedules between clients and internal departments. Client & Project Management: Responsible for the development of marketing and social media campaigns to support a $50 million multi-unit luxury housing development. Maintained team member deliverables schedule and communicated project updates among clients. Client Insight Analysis: Conducted market research to identify opportunities for new businesses and housing developments. Developed marketing campaigns using geofencing to promote and attract tenants looking to move within our market area resulting in a 10% reduction in vacancies. Social Media Management: Managed social media channels through Sprout Social to ensure positive brand image and maintain positive customer feedback. Increased new user interaction by 7%. Digital Marketing & Design: Assisted Graphic Design team members in design…

Production House Assistant Manager

DePaul University · United States

Worked with students to develop photography and cinema skills. Maintained and repaired equipment and managed department websites to ensure students had access to available equipment. Customer Satisfaction: Provided 90% customer satisfaction and ranked highest in customer satisfaction within the department. Marketing Communication: Managed internal website and database to ensure product and training available for all DePaul students. Team Training & Leadership: Provided new employees with training on all software and consumer equipment ensuring an overall satisfactory experience for every student.

Concert Photography

DePaul University · Greater Chicago Area

Photographed DePaul Universities FEST Concert Featuring musical artist 30H!3 and Lil Yachty.

Concert Photographer

DePaul University · Chicago

Photographed DePaul Universities FEST Concert Featuring musical artist ASAP FERG and BJ The Chicago Kid .

Volunteer & Graphic Design Intern

Arts of Life, Inc. · Greater Chicago Area

Marketed and assisted artist’s with publishing their work for potential buyers.

Graphic Design Internship

Depaul USA · Greater Chicago Area

Rebrand and design marketing materials for the DAX Program to bring awareness of resources to students facing housing insecurities.

Freelance Photographer

Music Existence · Chicago

Captured the 2017 Red Bull Sound Select 30 Days in Chicago Concert for Music Existence.

Nettie Seabrooks Gateway Intern

Detroit Institute of Arts · Detroit

Assisted the Learning & Audience Engagement department in creating innovative and meaningful tours for visitors.