About
10+ years of Category Management experience with an emphasis in the Convenience Retail channel conducting Analysis, Space and Sales. Experience with numerous data sources and software including Nielsen, IRI and JDA to identify and execute opportunities. Skilled in relationship building, business development, shopper insights, product sell-in and merchandising.
Experience
Senior Business Analyst
Bimbo Bakeries USA · United States
Senior Analyst
Lead customer-centric category analytics while collaborating with cross functional teams on the Circle K account. • Increased category captainship by 100%, managing 1,200+ stores. • Grew CCNA items above share creating a net of 4,200+ case sales nationally in 2020. • Captained innovation space to be no less than 57% for CCNA items in Circle K for 4 years. • Manage and utilize diverse data sources (Nielsen, Scan data, JDA, POG Generator, etc.) to identify business needs through insight-led decision making, assortment optimization, visual merchandising insights into results. • Interpret competitive analysis and identify opportunities to deliver category and customer growth through fact-based recommendations. • Scorecard updates, recaps and analysis to the Circle K Executive team monthly. • Display ownership by testing and scrutinizing the value of projects and communicate those results to prioritize and focus on high value-added work. • Perform ad-hoc analysis to enhance profits, foot tr…
Category Strategic Advisor Analyst
CATEGORY ADVISORY ANALYST, 2015 – 2018 Responsible for providing category level analytics, internal / external presentation development, space planning support and merchandising. Worked on accounts including Circle K, Travel Centers of America, Minute Mart, 7-11, AMPM and Kroger. • Quantify trends and insights into merchandising to create an optimized planogram for over 650 POGs across multiple customers. • Develop new practices, such as the “Retailers Choice” with contract negotiations. • Implemented segmentation and outperformed competitor POGs by 3.2% in dollars. • Administer and maintain large, diverse databases using expertise in MS Office while generating user friendly outputs to aid category level decision making. • Identified category performance and key growth opportunities along with ad-hoc analysis based on business issues/needs/KPI’s. • Manage yearly reset process; implementing data driven POGs to improve assortment, efficiency, new product introductions, hurdle rates, merc…
Category Space Manager
Anheuser-Busch InBev
Responsible for merchandising and analysis of Speedway account. • Acting Category Space Manager on-site at Speedway Corp. since November 2012. • Plan, execute, validate, and analyze numerous characteristics of space and sales to determine optimal assortment to return the best possible result for the account. • Personally responsible for analysis, validation and generation of 800+ schematics • Work with JDA Space Planning Plus software to merchandise planograms with store level data. • Work inside of IKB database. • Align planograms with customer’s objectives while being visually attractive and easy to shop while improving efficiency by reducing out of stocks and over stocks along with meeting the needs of a diverse shopper. • Pre-plan for yearly reset process including recommendations of assortment changes. • Conducted test projects – elasticity of craft and import products, Indiana warm set implementation • Provide scorecards to Speedway to demonstrate effectiveness of assortment • Pr…
Merchandising Specialist
Envision / Anhesuer Busch · St. Louis, MO
Responsible for Merchandising and Analysis of numerous accounts. -Work with JDA Space Planning Plus software to merchandise planograms with both store level and IRI Syndicated Data. -Align planograms with customer’s objectives while being visually attractive and easy to shop. -Improve efficiency of planograms by reducing out of stocks, over stocks while meeting the needs of a diverse shopper universe. -Work with Planogram Management Tool (PMT) along with Excel and Access to analyze data. -Trained in Data Cleansing Tool (DCT) to clean and prepare data to import to store specific planograms. -Work with Category Managers and Category Space Managers to deliver results more timely, accurately and consistently.
Territory Manager Iii
RJ Reynolds Tobacco
Responsible for Central Pennsylvania territory consisting of 137 accounts averaging $75M in annual sales. -Manage accounts and analyze data to identify business opportunities for both customer and RJR brands for independents and show advantages of category while increasing sales of RJR brands in national chains, local chains and independents in trade channels of convenience, gas, drug, grocery, liquor and tobacco. Increased RJR Growth Brands by 3.79% in a declining industry. -Led division in overall RJRT, Camel, Pall Mall, Doral share contributions while making up only 12.8% of the division total industry contribution. -Sell in contracts along with new products while ensuring contract compliance. Base contracted in 96.2% of outlets within territory and contracted Snus in 92% of outlets where it was applicable. -Conduct "1 to 1" Consumer Engagements to educate customers and consumers to increase knowledge and sales of RJR brands. -Controlled Merchandising, Pricing, OOS and POS positioni…
Education
Bowling Green State University
Bachelor, Marketing
Bowling Green State University
BA, Business; Marketing
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