About
I build ecosystems where people, capital and responsibility meet. My work is shaped by community, real-life systems and economic responsibility - from grassroots initiatives to scalable organizations. I don’t approach innovation theoretically, but through lived experience: understanding structures, incentives and the people who make systems work. Over the past years, I’ve built, scaled and steered organizations across startups and corporate environments. At myToys (Otto Group), I built the online fashion, sportswear and footwear business from zero to ~€150m in revenue, growing teams, processes and structures from the ground up. I held end-to-end responsibility for growth, budgeting, performance and operations, and worked closely with international partners such as Tommy Hilfiger, Adidas, Nike and Puma. After my corporate roles, I co-founded Shapematchr, a B2B2C fashion-tech startup, combining technology, product and market logic as CEO. In recent years, my focus has shifted towards str…
Experience
Project Lead Green Health Accelerator
Present
I lead the Green Health Accelerator with the goal of bringing climate and greentech startups into the healthcare sector - one of the largest, yet still insufficiently sustainable markets. Our focus is on working with high-growth startups based in Germany (≤10 years old) that already have market-ready products and initial revenues. We support them in entering the healthcare market and in securing and implementing pilot projects as well as first contracts. My focus areas: → Designing and managing the accelerator program → Building and managing a strong network of healthcare organizations, partners, and investors → Matching startups with pilot customers, particularly in rural regions around Berlin and across Eastern Germany → Structuring and continuously developing the program based on the needs of participating companies → Positioning the accelerator as a platform at the intersection of healthcare, sustainability, and innovation Goal: Execution over concept - bringing solutions into real…
Co-Founder B.I.R.D. / Dealtaxi Berlin'S Moving Founder Investor Matching
DEALTAXI · Berlin
Present
B.I.R.D. is an investor readiness program for female founders in tech and impact. Over eight weeks, participants work intensively on their pitch, financial planning, and go-to-market strategy – supported by expert coaching and direct investor feedback. Dealtaxi is the mobile closing and matching format: A 20-minute ride includes a 3-minute pitch, a focused Q&A, and a traffic light decision system. Green means: “I want to invest.” Yellow: “Let’s talk again – I need more details.” Red: “Not a fit right now.” Still, no one leaves the taxi empty-handed – everyone gains feedback, contacts, or a strategic intro. Dealtaxi also works as a stand-alone scouting tool for events, festivals, or investor tours. Commercial & operational focus: -> Design and execution of hybrid funding models combining public funding, private sponsorships and curated investor access -> Development of commercial partnership packages for sponsors, corporates and ecosystem partners -> End-to-end responsibility for operat…
Ceo & Co-Founder
Shapematchr GmbH · Berlin Mitte
Co-founded and led Shapematchr, a B2B2C fashion-tech startup, serving as CEO with end-to-end responsibility for strategy, operations, partnerships, funding and market development. Shapematchr built a data-driven matching infrastructure enabling brands to recommend perfectly fitting products based on individual user data, visualized through a personal digital avatar. The platform was designed as a neutral matching layer between consumers, brands and manufacturers — comparable to a “PayPal for personalized product matching” in fashion and beyond. Key responsibilities & achievements: -> Full CEO responsibility across strategy, operations, budgeting, performance and team leadership -> Fundraising & Investor Relations, including collaboration with private investors and public funding bodies -> Successful acquisition and management of public funding and accelerator programs, including IBB funding -> Strategic cooperations with research institutions (e.g. Fraunhofer) and industrial partners -…
Director Startup Center
STIC Wirtschaftsfördergesellschaft Märkisch-Oderland mbH
At STIC, we set out to build a new startup and innovation hub in Strausberg for Märkisch-Oderland and the eastern region of Brandenburg — focused on future technologies, international founder support, and real regional impact. The initiative combined several key pillars: the BPW Business Plan Competition Berlin-Brandenburg with advisory services, workshops, and regional networking; EU-funded exchange programs such as Erasmus for Young Entrepreneurs and Erasmus for Ukraine; and the launch of HANGAR Strausberg, an accelerator for deep-tech startups working on autonomous systems, aerospace, AI, robotics, and mission-driven solutions in Climate Tech, AgriTech, and BioTech. Funded by the State of Brandenburg, the ILB, and EFRE funds, HANGAR STRAUSBERG is part of a statewide network of startup centers connecting regional strengths with international expertise and creating meaningful places of innovation - where Berlin’s deep-tech spirit meets Brandenburg’s transformation potential.
Head of Program
REAKTOR BERLIN · Berlin, Deutschland
Reaktor Berlin was a six-month accelerator for impact-driven tech startups, funded by the Berlin Senate Department for Economics, Energy and Public Enterprises, the Investitionsbank Berlin (IBB) and the European Social Fund (ESF). I joined Reaktor Berlin in an operational leadership role and progressively took on end-to-end responsibility for operations, finance, investor relations and program management, later serving as Head of Program and external representative of the organization. Key responsibilities & achievements: -> Operational leadership across multiple program cycles, including planning, execution and continuous optimization -> Full responsibility for financial planning, budgeting, controlling and reporting, including public funding applications and fund disbursement -> Ownership of sponsoring models and partner management, aligning public funders, private sponsors and ecosystem partners -> Investor Relations & Network Building: expansion and active management of a broad net…
Head of Operations & Investor Management
REAKTOR BERLIN · Berlin, Deutschland
Head of Operations
Student Projects and Workshops
FHGR Fachhochschule Graubünden · Schweiz
Guest Lecturer Student Projects
SRH Hochschule Berlin · Berlin, Deutschland
International Female Founder Investment Readyness Program
UBS · Berlin, Deutschland
Berliner Startup Stipendium
Bosch Startup Harbour · Berlin, Deutschland
Business Consultant
Stefanie van Laak Consulting · Berlin Mitte
Digital Commerce - Brand Management - Focus Fashion & Shoe Industry and Fashion Online Retail
Education
Copenhagen Business School
International Management
University of Münster
Master of Business Administration - MBA, Marketing, Distribution & Trade I MASTER THESIS: MASS CUSTOMIZATION & 3D BODYSCANNING
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