Stacy Shaleen

Global Customer & Consumer Insights Lead - Cargill Animal Nutrition & Health

Cargill · Wayzata, Minnesota, United States

Present

• Lead global insights strategy, ensuring customer needs directly shape innovation, marketing, and go-to-market execution. • Drive business growth by embedding insights into product and service development pipelines. • Deliver fact-based, data-driven decision support that accelerates performance in fast-changing markets.

Insights Manager - Animal Nutrition & Health, North American Lifestyle Brands

Cargill

• Designed and executed research programs that grew Cargill’s animal nutrition brands in consumer and retail markets. • Launched proprietary research panel of animal owners, reducing time and cost to capture hard-to-reach insights. • Partnered on Nutrena brand repositioning, developing campaign and packaging research that strengthened brand equity. • Conducted industry-first, multi-category path-to-purchase study to inform priority retail partners. • Enabled innovation success with concept, user, and message testing programs.

Shopper Insights Manager - Precision Marketing & Shopper Data

General Mills

• Created a new team that leveraged shopper data to drive precision marketing and digital engagement. • Developed behavioral segmentations to optimize targeting efficiency and increase campaign ROI. • Partnered with national retailers to launch digital/mobile communication programs that cut costs and boosted reach.

Consumer Insights Manager - Snacks (Fruit Snacks & Salty Snacks)

General Mills

• Fast-tracked consumer co-creation process, bringing Chex Mix Popped to market 9 months faster than plan. • Built portfolio strategy around parental health concerns, launching two new fruit snack brands and regaining market leadership. • Guided advertising research for award-winning campaigns (Fruit Snacks and Chex Mix).

Consumer Insights Manager - Bakeries & Food Service

General Mills · Greater Minneapolis-St. Paul Area

• Partnered with Sam’s Club to overhaul in-store bakery experience, earning Bakery Category Captaincy and Fresh Food Vendor of the Year recognition. • Built advisory councils with industry influencers and retail decision-makers, shaping new product strategies. • Pioneered consumer advisory board methodology to reduce time and cost in product development.

Consumer Insights Senior Associate - Bakeries & Food Service

General Mills · Greater Minneapolis-St. Paul Area

Client Service Professional

Spectra Marketing · Greater Minneapolis-St. Paul Area

• Director, Client Service (2003–2006) • Account Manager (2002–2003) • Sr. Client Service Manager (Onsite at Land O’Lakes) (2001–2002) • Client Service Manager (2000–2001) Progressed through multiple client service leadership roles, managing CPG accounts including General Mills, Hormel, and Land O’Lakes. Delivered syndicated data analysis, targeting strategies, and fact-based recommendations that optimized product distribution, marketing communication, and customer growth. Led an 8-person client service team and turned insights into actionable strategies for top-tier brands.

Earlier Career Roles

Various Companies

• MAC Equipment (Schenck Process) – Directed marketing strategy and communications for an international manufacturing company. Increased market awareness by 15%, launched multimedia sales tools, and developed a second-generation website that significantly boosted inquiries and referrals. • Mid-America Eye Center – Built professional referral networks and patient marketing programs for a multi-doctor ophthalmology practice. Increased patient referrals, improved customer experience, and implemented data-driven outreach campaigns.