Sören Syrbe

Chief Operating Officer

Create Worlds

Present

Deep‑tech startup (US parent) behind Wonderland Engine, a high‑performance 3D web / WebXR development platform. • Led the operational integration of the cross‑border merger between Wonderland GmbH and Robot Invader, Inc., ensuring seamless continuity of finance, HR and customer operations. • Rebuilt the finance stack for the US entity, establishing rigorous P&L, cash‑flow and runway forecasting suitable for investor reporting. • Continued to oversee global go‑to‑market (GTM), finance and operations, managing a fully remote team scaled to 17 employees across 8 countries. • Co‑developed Series A fundraising materials and financial models alongside the CEO, aligning the product roadmap, GTM strategy and investor narrative.

Chief Operating Officer

Wonderland

Fast‑growing phase focusing on commercialization and operational scaling. • Designed and executed the go-to-market (GTM) strategy for the 3D web / WebXR development platform and 3D configurator, defining Ideal Customer Profiles (ICPs), pricing models and sales playbooks. • Built Revenue Operations by implementing Zoho CRM, designing SDR processes and integrating AI‑supported outbound workflows, consistently generating ICP‑qualified sales meetings. • Served as the operational bridge between Sales, Product and Tech, translating strategic decisions and roadmap shifts into concrete GTM initiatives, processes and reporting.

Business Operations & Finance

Wonderland GmbH

Joined as employee #2 to establish the foundational business infrastructure from scratch. • Established national and international HR infrastructure by implementing Personio and an Employer of Record (EOR) structure to compliantly hire staff across multiple countries. • Created the initial financial statements and models, including P&L, cash‑flow statements and runway forecasts, to guide strategic hiring and product investment. • Set up the basic recruiting system (pipeline structure and interview processes) and managed global event operations, including planning Wonderland’s presence at the AWE trade fair in Lisbon.

Internship: Corporate Strategic Planning and Business Development

Freudenberg Group · Weinheim, Baden-Württemberg, Germany

Assigned to the corporate strategy department of a global diversified industrial group with approximately €9.5 billion in annual sales. • Supported national and international buy‑side M&A projects by preparing company valuations using established DCF- and multiples-based methods. • Conducted comprehensive market, competitor and company research for potential acquisitions and strategic positioning in the areas of electromobility, fuel cells and digitalization, using databases such as Refinitiv Eikon, MergerMarket and Creditsafe. • Prepared and analyzed key financial figures and business plans to support investment decisions and group‑level strategic projects. • Contributed to the preparation of presentations for senior management by structuring analyses and summarizing key findings.

Sales Manager

Strobel Ltda. · Santiago

Reported directly to the CEO, leading the sales department for an international B2B manufacturing company. • Co‑developed and executed the go‑to‑market (GTM) strategy for the new lining collections, acquiring 20 new key B2B clients and driving market entry across the USA, China and Europe. • Scaled the a newly created “Trading” business unit, achieving 25% revenue growth in 2018 and 31% in 2019. • Built foundational revenue operations by implementing the company’s first CRM system, consolidating customer data and launching new e‑commerce and email channels. • Restructured the sales department and optimized order‑to‑cash workflows, improving coordination between production and sales and reducing invoicing errors to 0%.

Business Project Analyst

Topate · Santiago

Project-based role focusing on financial modeling and evaluation of portfolio expansion projects. • Led the M&A analysis for the potential acquisition of a tourist agency, building financial models and presenting them to investors and financial institutions; findings directly informed the owners’ final investment decision. • Conducted NPV valuations and IRR scenario analyses based on historical cash flows to evaluate real-estate expansion projects (leasing, sub‑leasing, purchase‑and‑lease scenarios).

Internship: Innovation, Health and High Tech

CAMCHAL, Cámara Chileno-Alemana de Comercio e Industria · Santiago

Service unit of the German‑Chilean Chamber of Commerce supporting bilateral trade and market entry. • Supported the planning and execution of the Inspiration Tour 2017, a delegation trip of Chilean CEOs and entrepreneurs to Germany focused on “Industrie 4.0”. • Contributed to market studies and partner searches (e.g. Chilean insurance market, pharma company entering Chile), including research, outreach and preparation of company profiles. • Modeled import processes with event‑driven process chains (EPCs) as part of internal knowledge management and helped redesign CAMCHAL’s official Chile presentation. • Handled diverse company inquiries (e.g. import of seed, recycling containers, export of medical cannabis), drafted a start‑up article for the Bavarian South America office newsletter and supported DEinternational with translations and intern selection.