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Sonia Giannotti

Sonia Giannotti

Customer Insights & Marketing Strategist | Proven Sales Leader

New York, New York, United StatesMarketing & Advertising
Company
Warby Parker
Title
Associate Manager, Consumer Insights
Seniority
Manager
Department
Master Marketing
Location
New York, New York, United States
Industry
Marketing & Advertising

About

From styling clients at Nordstrom to analyzing the shopping habits of millions at a major grocer, my career has been a deep dive into one core question: What makes a customer fall in love with a brand? This curiosity is what drove me to my current role in customer insights and brand marketing. At Schnucks, I get to be the voice for our customers, managing the full lifecycle of research projects in Qualtrics and leading initiatives that boosted survey responses by over 100,000. I work with marketing teams and executive leadership to bring the data to life, contributing to shopper marketing programs and company-wide initiatives. It's the same skill set I use when planning my international travels or exploring new food scenes: observing, listening, and understanding what creates a memorable experience. Let's connect!

Experience

Associate Manager, Consumer Insights

Warby Parker · New York, New York, United States

Present

Customer Insights Analyst

Schnuck Markets, Inc.

Campus Manager

South By Sea · Kirksville, Missouri

Sales Associate

Nordstrom · Greater St. Louis Area

Logistics/Accounting/Human Resources Intern

AB Mauri North America · St. Louis, Missouri

Marketing Intern

SCHNUCKS MARKETS INC · St. Louis, Missouri

- Assisted with developing and marketing innovative projects and technologies for 520 hours - Conducted internal and external research and utilized the research to prepare and present professional presentations weekly - Effectively analyzed and manipulated data, researched macro and micro trends in the industry, communicated with other interns and members of the marketing team, and creatively problem-solved

Education

Truman State University

Bachelor of Science - BS, Business Administration (Marketing) and Psychology

Istituto Lorenzo de'​ Medici

Bachelor of Science - BS, Business Administration and Management, General

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