About
I am a forward-thinking Shopper Insights and Marketing leader with extensive experience leading quantitative and qualitative research and utilizing research results to craft compelling stories that drive action. Having worked on both the agency and brand side of the business, I am known in my professional circles as a strategic doer who works collaboratively to design, conduct, and lead quantitative and qualitative research that drives results. I have a data-driven mindset and a passion for working collaboratively across business functions to come up with innovative ideas that take brands to their next level of success. Skilled in building long-standing relationships and clearly articulating complex concepts, I enjoy supporting high-performing teams that prioritize continuous improvement, positive cultures, and operational excellence. Specialties: • Shopper Insights & Marketing • Data & Analytics • Storytelling • Team Leadership • E-commerce • Strategic Business Development • Stakehold…
Experience
Strategic Account Manager
Walmart Data Ventures · Bentonville, Arkansas, United States
Senior Manager, Ecommerce & Consumer Experience
Philips · Rogers, Arkansas, United States
• I led the consumer experience for Walmart.com, including a comprehensive sales plan for a $10M brand portfolio (e.g., Philips Norelco, Philips Sonicare, Philips Avent) – delivering +6% YoY growth.
Senior Shopper Insights Manager – Us Retail & Shopper Based Design
Philips · Rogers, Arkansas, United States
• I managed retail shopper insights for the Philips North America business, across seven (7) strategic national retailers – focusing on store-level retail insights and action plans to deliver on retail shelf KPIs. This role involved implementing shelf experience KPIs, consistent tracking across retail accounts, and standardized reporting with detail to drive insights to action.
Senior Consumer Insights Manager – Us Health & Wellness
Philips · Stamford, Connecticut, United States
• I led US consumer insights for Philips Health & Wellness, integrating US research objectives into the global plan, conducting research to support US needs, and educating the organization on research to impact sell-in at retail and dental professional (DP).
Senior Shopper Insights Manager – Us Retail
Philips · Stamford, Connecticut, United States
• I led Oral Care Channel Strategy research, an end-to-end initiative, seeking insight into consumer differences and preferences. This involved moderating workshops to educate the account sales team on research; and leading brainstorming to develop US channel strategies. • I championed aisle reinvention research for Power Oral Care at Target, assessing the ideal planogram for the category and in-aisle creative. • Managed a $400,000 shopper insights budget, leading and driving the research plan for both Philips Sonicare and Philips Norelco.
Shopper Insights Manager
Philips · Stamford, Connecticut, United States
• I developed a Shopper Insights Vision for Philips outlining a plan for integrating and growing shopper insights at Philips. • I led quantitative and qualitative shopper research for Philips Norelco and Philips Sonicare across key retailers.
Qualitative Research Consultant
Illumination Research · Cincinnati, Ohio, United States
• I consulted with clients on consumer/shopper research needs, designed plans, moderated research, and developed insights reports. I also conducted qualitative research (in-person/online focus groups, shop-alongs, individual interviews) for key clients including Procter & Gamble, Colgate, and Johnson & Johnson.
Research Team Lead and Client Manager
Core4, Inc · Greater Fayetteville, AR Area
• I developed Coty Beauty as a new research client into a $450,000 account within nine (9) months. This role also involved co-developing Johnson & Johnson as a key research client - taking the business from $26,000 to $575,000. • I played an instrumental role in Core4 Research’s triple-digit growth (260%) over a 2.5 year period and co-led strategy consulting for Coty Beauty and Walmart – resulting in a 3-year strategic plan and beauty department redesign that leveraged shopper insights, beauty expert testimonials, and best-in-class global retail assessments.
Research Planner
Core4, Inc · Fayetteville, Arkansas, United States
• I led new client development sessions, initiated the development of Core4 Research capabilities, and refined presentations to deliver actionable insights, recommendations, and key strategies.
Account Planner
Saatchi & Saatchi · Springdale, Arkansas, United States
• I led the creative briefing process and customer marketing strategic plan development for clients including Procter & Gamble and Nestle Toll House. In this role, I developed a strategic, in-store communication plan for Tide compaction at Walmart – resulting in a 2% lift on the +$2 billion category. This initiative launch received the 2007 Saatchi & Saatchi X Excellence in Achievement Titanium Award.
Planning Analyst
Saatchi & Saatchi · Springdale, Arkansas, United States
• I developed strategic customer marketing plans for a wide portfolio of clients (e.g., Procter & Gamble, Sara Lee, Gerber) for execution at Walmart and Sam’s Club to support annual business objectives, new product launches, and specific event opportunities.
Education
University of Arkansas - Sam M. Walton College of Business
Bachelor of Science - BS, Business Administration
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