Dr. Reema Singh

Consumer Insights Leader- Cargill Animal Nutrition and Health (Pet Food), North America

Cargill · California, United States

Present

Responsible for designing and executing research and insight activities within the Cargill Feed North American Lifestyle business. Using research-based methodologies to provide consumer, shopper and animal owner insights to grow Cargill’s share of the branded animal feed and pet food market, supporting animal health and health business by expanding knowledge of consumer needs, market trends, and customer changes.

Consumer Insight Researcher

Retail · Finland, Sweden

Ph.D. Researcher

Stockholm School of Economics · Stockholm, Sweden

For grocery retailers to respond successfully to the rise of technology-enabled grocery shopping, they will have to heighten their understanding of changing customer expectations and behaviors. My Ph.D. thesis is my attempt towards creating an understanding of how grocery retailers meet these changing customer expectations and provide a desirable customer experience.

Head of Consumer Labs North America

Ericsson · Plano, TX

Recognized as a high potential candidate for my role as marketing manager. In my role as the consumer insights and brand head, I was responsible for leading a pioneering global consumer brand strategy and advertising team to ensure clarity and consistency across all marketing communications. I also worked with global agency partners to create brand guidelines, global brand campaigns, and brand vision for Ericsson Global. I served as a regional brand advocate, managing the brand ambassador program, promoting brand guidelines and education. Worked with agency partners to execute the media strategies including creating brand briefs, brochures, and booth decorations during trade shows, brand videos, creative strategy for the digital channels such as internal website, Facebook & Twitter.

Associate Brand Manager, Sunchips

Frito Lay

Worked closely with the innovation team and led the commercialization of new SunChips flavors, which included launch of 3 new products, custom packaging and in-store activation, which resulted in 20% net revenue growth (YTD); these have been rated in top 5 of the most successful SunChips launches.

Mba Marketing

Neeley Business School

BA marketing from Neeley Business School, Texas Christian University. Achievements: - Recipient of America's Who's Who - Dean's honor roll list - 2010 Sony National MBA Case Competition 1st place winner - Director Public relations, Neeley MBA Marketing Association

Associate Brand Manager Intern

Kellogg Company

Product Marketing Manager

Abbott Medical Optics · Gurugram, Haryana, India

• Responsible for the marketing strategy for the division, managed the advertising campaign that include direct mail, radio, and leading press media; annual marketing budget is approximately $250K • Lead a 20 member sales team focused towards domestic sales for the eye care portfolio; Sales achievement in Q1’08 - $1.7 million (110% of the Q1 target) • Responsible for post-sales retail customer service • Orchestrated the development of competitive response system, integrating competitive intelligence with marketing programs • Responsible for the pricing strategy for the eye care product portfolio in India; used the data of the competitive response and also the consumers prospect to successfully price and position the product in the market • Initiated comprehensive bundling strategy that emphasized a 'solution selling' approach • Successfully launched the new flagship product in the market after the recall

Marketing Analyst

AVOMEX · Fort Worth, Texas, United States

• Developed products from initial concept through to production including scale up, ingredient selection, shelf life testing, cost savings, process improvement and troubleshooting. • Assisted in culinary development of menu items and gold standard recipes for customers to use their products. • Worked closely with purchasing, production, quality, engineering and vendors to develop new and improved methods and systems for food processing, production, quality control, packaging, and distribution. • Conducted research studies to assist major developmental projects. • Prepared proposals and reports where advanced technical knowledge of flavors and ingredients are required. • Developed the food safety plan ,provided guidance and training to hourly workforce to ensure that safety, production, quality assurance and supply chain goals are met.

Ms Food Science and Technology

Texas A&M University