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Christy Hochhalter Johnson

Christy Hochhalter Johnson

early-stage investing in a bright future for small business

Cincinnati Metropolitan Area, United StatesVenture Capital & Private Equity
Company
Fireroad
Title
Partner
Seniority
Partner
Department
Master Finance
Location
Cincinnati Metropolitan Area, United States
Industry
Venture Capital & Private Equity

About

With experience in marketing, fundraising, and operating leadership, I am passionate about helping founders (and their startups) grow and thrive in the competitive and consuming world of early-stage venture building. As a Partner at Fireroad Ventures, I focus my work with founders on validating problem-solution-fit and their positioning in the market with both customers and investors. Previously, I was the Chief Operating Officer at OCEAN Programs, leading the operations, communications, and earned-revenue of the organization that focused on entrepreneurs who are solving real-life problems and want to build great companies without losing their souls. The theme of my career has been joining pre-scale organizations to build a strategy, team, and human operating system to support growth. I've held senior roles in advancement and digital products at global non-profit organizations, putting to use skills in omni-channel marketing, strategic communications, and fundraising campaign managemen…

Experience

Partner

Fireroad · Cincinnati Metropolitan Area

Present

Fireroad Ventures is an inception-stage technology investor, focused on technology that solves business-critical problems for SMB owner-operators. We're particularly interested in ventures within these three themes: 1. Specialized Operations: Preserving expertise, scaling craft Businesses that depend on specialized knowledge face aging workforce challenges and competitive pressure from larger, automated operations. Solutions that preserve critical expertise, enhance competitive positioning, and attract new talent to traditional trades. These businesses preserve the critical skills and craftsmanship that define local economic identity. 2. Service Delivery: Profitable growth, happy teams Businesses delivering services through field or decentralized operations struggle with coordination, profitability visibility, and quality consistency. Solutions that provide business intelligence, workforce coordination tools, and systematic processes that create sustainable, profitable operations. Thes…

Accelerator Capital Partner

OCEAN Programs

Partnering with founders in the OCEAN Accelerator with pre-seed investment and hands-on mentoring

Chief Operating Officer

OCEAN Programs · Cincinnati Metropolitan Area

Vice President Partnership & Marketing

OCEAN Programs · Cincinnati Metropolitan Area

Partnership, marketing, and product development to empower entrepreneurs. Let’s start something together!

Executive Director - Advancement & Digital Products

Athletes in Action

Aligned technology, marketing & fundraising through a holistic, audience-centered brand strategy. Built and led a diverse, high-performing, fun team that accelerated missional outcomes through innovation and lean design to increase audience engagement and staff resourcing. National Marketing: Grew all national channels by double-digit percentages with organic & paid strategies. Led overhaul & integration of web-properties into 1000+ pages site. Developed communication strategies to deploy through local teams & channels. Digital Products: Enterprise Marketing Technology, New Product Research & Innovation, Core Information Technology, Digital Maturity Mapping Fundraising: Launched omni-channel mass fundraising program, quintupling active donor count and doubling donor retention. Developed best practices & resources for distributed fundraising by local teams.

National Communications & Volunteer Training

American Heritage Girls, Inc.

Developing volunteer training to equip 30,000+ volunteer members, focusing on launch of centralized e-Learning modules, ensuring compliance with child protection standards and insurance regulations. Owned volunteer communications, developing new channels, campaigns, events and programs during growth from 10,000 - 30,000 members.

Graduate Assistant

Wheaton College

Student Life - Spiritual Formation

Kuyper College

Run and develop Spiritual Life department of Kuyper College. Plan and/or lead 3xweekly chapels. Lead Spiritual Life Committee, made of students, staff and faculty. Coordinate and chair student leadership panel. Plan additional activities including weekend retreats and evening seminars.

Education

Wheaton College

M.A., Christian Formation & Ministry: Student Development

Kuyper College

B.S., Music and Worship, Communications, Literature

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