About
Marketing teams waste 70% of their content budgets on campaigns that fail. That's $2.3 trillion annually spent on videos, ads, and creative that never resonated with audiences—because decisions were made on opinions, not data. I help marketing executives and advertising professionals validate their creative before launch, using AI-powered video testing that predicts campaign performance before you spend a dollar on distribution. ━━━━━━━━━━━━━━━━━ WHO I HELP → Marketing Directors tired of "creative roulette" burning through budgets → Advertising agencies needing to prove campaign effectiveness before launch → CMOs demanding ROI certainty, not just beautiful creative → Brand managers stuck in 2-6 week approval bottlenecks based on subjective feedback ━━━━━━━━━━━━━━━━━ WHAT I DO As Co-Founder of Glowtest (glowtest.it), I've built an AI-powered platform that: ✓ Creates professional video variations in hours, not weeks ✓ Tests content with real audiences before major spend ✓ Provides predic…
Experience
Co-Founder & Angel Investor
Playano Education · Hong Kong
Present
Building comprehensive AI-powered video platforms. Glowtest – Turn 1 Video Idea into a Creative Matrix of unlimited Professional Ads. Solving the Content Bottleneck and scaling your creative is an A+ Problem. Most brands use "B+ solutions" (traditional production) that cost $15k per gamble. We provide a systematic engine for infinite variation. Flixn – A new platform for binge-worthy micro dramas in 90-second vertical episodes. Small Stories Big Drama
Big Data Product Strategy Consulting
Data Warrior® · Germany
Present
– Agile Product & Project Management, certified Scrum Master, SAFe, Jira, Confluence, Continuous Delivery – Solution Architecture, Cloud, GCP, Google Cloud, Salesforce, CRM, AWS, Azure, Database, DWH, Datamart, SQL, ETL, Data Modeling, Workflows, Backend Development, Alteryx, KNIME, Tableau Prep – Business Intelligence, Tableau, Tableau CRM, Salesforce, BI, Reporting, Business Analysis, Frontend Development, QlikSense, Power BI, Google Data Studio, JavaScript – Big Data, Data Science, Advanced Analytics, Descriptive, Diagnostic, Predictive, Prescriptive, Forecasting, Text Mining, NLP, Machine Learning, R, Python, Alteryx, KNIME – Governance, Data Stewardship, Data Security, Data Access
Business Intelligence Consultant
Rheinmetall Aviation Services · Веце
Design, development, and implementation of BI dashboards, reports, and analyses for monitoring manufacturing processes and key performance indicators Translation of complex data into meaningful, interactive dashboards for the shop floor Close collaboration with various departments, such as Production, Supply Chain, Quality Management, and Executive Management, to understand and visualize BI requirements Ensuring the usability, performance, and data quality of the dashboards Creating and maintaining documentation and reporting guidelines Analyzing business requirements in the manufacturing sector and developing BI solutions to support decision-making processes Integration of data from various sources such as ERP systems, production systems, sensors, and external data sources for comprehensive analysis and reporting Performing data modeling and optimization to ensure that BI solutions meet user requirements Close collaboration with various departments such as production, supply chain, qu…
Data Analytics & Visualization Specialist
RheinEnergie AG · Cologne Bonn Region
Data Visualization: Tableau Desktop, Tableau Server, Tableau Prep Builder Analytics Tools: SQL, Python, R Requirements Engineering: BPMN, UML, User Stories, Use Cases Database Management: MySQL, PostgreSQL Project Management: Agile, Scrum, JIRA
Data Analytics & Visualization Specialist
Trench Group · Bamberg, Bavaria, Germany
Alteryx Designer & Server Administration SAP Data Integration & Theobald Connectors Workflow Migration & Optimization SQL & Data Modeling Technical Documentation & Change Management
Cloud Data Mesh Product Owner & Manager
Mediengruppe RTL Deutschland · Remote
Communication between B2B & B2C Product Platforms Stakeholder Management Monitoring
Chapter Lead
Executive Advisor Data Mesh & Product Owner
MediaMarktSaturn · Remote
Data Strategy Program Concept Data Mesh Consulting Stakeholder Management Expectations Management Requirements Engineering Google Cloud Platform (GCP) Qlik SAP
Data Analytics Cloud Product Owner
Fresenius Medical Care · Bad Homburg, Hesse, Germany
Marketing Strategist
Kinpoint GmbH · Düsseldorf, North Rhine-Westphalia, Germany
Content Strategy, Content Creation, Salesforce, Salesforce, CRM, Customer Relationship Management, Copywriting, Social Media Strategy, Campaign Creation & Management, CRM Strategy, CRM Systems
Education
Maastricht University
Master of Science (MSc), International Business | Strategy & Innovation
Seoul National University
Bachelor of Science (BSc), Semester Abroad at the College of Business Administration
Maastricht University
Bachelor of Science (BSc), Economics & Business Economics
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