About
Consumer and Market Insights leader, with client and agency side experience in Consumer Packaged Goods. Accomplished at transforming insights to build growth plans, with specific expertise in brand positioning development, communication strategy and effectiveness, opportunity identification and innovation. Creative problem solver, I work collaboratively with cross-functional partners to design new solutions to meet business needs, often leveraging latest technologies and understanding of consumer behavior. I excel at insights capability development, and driving a change agenda to build an insights culture and mindset in large organizations. I have managed large teams, directly and indirectly, coaching and mentoring individual team members to achieve personal goals and team/company vision. Specialties: Integrated Communication Development, Communication Effectiveness – TV/Digital/Social, Consumer Insight Generation, Brand Positioning, Brand Equity, Innovation Opportunities, New Product…
Experience
Global Insights Director - House of Suntory
Suntory Global Spirits · New York City Metropolitan Area
Present
Svp, Senior Client Officer
Ipsos · New York, New York, United States
Senior Vice President, Client Leadership
Kantar · New York, New York, United States
Global Director, Insights
Anheuser-Busch InBev · Greater New York City Area
Global Insights lead for Stella Artois, helping drive positioning development, communication strategy, visual brand identity and innovation across both mature and emerging markets. Process and methodology owner in the global ABI organization for Communication Development and Insights Capabilities.
Advertiser Solutions, Vice President, Research
The Nielsen Company · Greater New York City Area
Led ad effectiveness analytics across TV and Digital for P&G; driving consumer impact and ROI of media spend across the screens.
Bases, Vice President, Client Consulting
Nielsen · Greater New York City Area
Formed the start-up team at BASES that launched a new practice area focused on identifying growth strategies and innovation opportunities for a major CPG client.
Consumer Research, Vice President, Client Consulting
Nielsen · Greater New York City Area
Promoted rapidly to lead the New York office and CPG Practice for Nielsen Consumer Research US, developing a broad range of functional expertise and team leadership skills. Oversaw a team of 25 associates across different practice groups and operational areas.
Education
Harvard Business School Executive Education
Leading Innovation Program
Kellogg Executive Education
Advanced Marketing Program
Delhi University
Masters in Business Economics
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