About
Driving strategy on brand development & management for a decade, with a focus on consumer packaged goods. I love working in collaborative, strategic & relationship building roles that incorporate my analytical & creative sides. Expertise: Strategic Planning – P&L Management – Budget Management ($15MM) – Project Management – Product Commercialization & Marketing – Integrated Marketing Communications – Pricing, Placement & Promotion Strategy – Agency & Contract Management – Market, Channel, Category, and Competitive Analysis – Process Improvement – Copy Writing & Editing – Consumer Insights – Innovation
Experience
Consumer Insights Manager, Distinctive Brands
Present
Strategic thought leadership and management of research methodologies to uncover actionable insights and drive growth for Campbell's Distinctive Brands portfolio.
Brand Manager, Pacific Foods
Campbell's · Portland, Oregon Metropolitan Area
Managing Pacific's Broth/Stock/Bone Broth and Plant-based Milk portfolios, including (but not limited to): data & trend analysis and reporting (via IRI, Nielsen and SPINS), commercialization management, consumption forecasting, demand planning, developing AOP assumptions, budget and P&L management, product innovation, communications, consumer insight application, cross-functional team leadership, strategic planning, and the more fun bits like team building and helping create an inclusive & fun workplace.
Associate Brand Manager, Pacific Foods
Campbell's · Portland, Oregon Metropolitan Area
Supporting the brand management of Pacific's broth/stock/bone broth portfolio with data and trend analysis, commercialization management, budget and enterprise accounting systems management, innovation ideation, communications and packaging strategies.
Brand Assistant
MyBite Vitamins, LLC · Portland, Oregon Area
Brand management of an innovative consumer packaged good achieving national launch of its full line of products in its first year.
Brand Development Specialist, Enterprise Sales & Marketing
McKinstry · Portland, Oregon Area
Consultative partner to multiple business units for aligning day to day pursuits with enterprise goals and market strategy. Sales enablement, opportunity analysis, collateral & copy development, proposal coordination, project management, media planning, and brand promotion: I supported all disciplines of a sustainability-focused design-build-operate-maintain firm (mechanical, electrical, facility management, and energy services) in promoting brand identity and driving sales.
Regional Marketing, Social Media Manager
Be Locol · Portland, Oregon Area
Regional Marketing & Social Media Manager for a start-up company promoting an iOS app for social networking. Work included achieving a 1400% increase in visibility/engagement upon assuming social media management across multiple platforms, as well as , brand & messaging development, promotional event ideation and coordination, monitor, track, & maintain directory listings, and leading team meetings. I supported these efforts honing my skills in competitor research, and reporting on analytics to help develop communications plans.
Lead Case Manager
8 years of leadership and in-depth legal case management, medical record summation, client relations, and writing for the largest personal injury law firm in the state of North Carolina.
Education
WSU Carson College of Business
Master of Business Administration - MBA
University of North Carolina at Greensboro
Bachelor of Arts (B.A.), English; Spanish
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