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Shira (Wolkowicz) Blum

Shira (Wolkowicz) Blum

Director, Consumer Insights

New York, New York, United StatesRetail
Company
J.Crew
Title
Director Consumer Insights
Seniority
Director
Department
Master Marketing
Location
New York, New York, United States
Industry
Retail

About

Analytical and detail-oriented Market Research Account Manager. Proficient at project execution, consumer insights and client management. Broad experience with respect to advising and offering insightful recommendations to clients across various industries, based on research and interpretation of quantitative data.

Experience

Director Consumer Insights

J.Crew · Manhattan, New York, United States

Present

Senior Manager Consumer Insights

J.Crew · Manhattan, New York, United States

Senior Research Manager

FUEL CYCLE · Greater New York City Area

Research Manager

Fuel Cycle · New York, United States

Account Manager

Ipsos · Greater New York City Area

- Manage and grow client relationships among various industries and lead methodology recommendations and proposal creation. - Manage research projects across various methodologies, industries, and countries. - Provide insight and guidance into front-end innovations, concept and product development, brand insights and equity and enable clients to digest and understand potential business improvements. - Proactively manage internal resources and cost inputs to ensure projects are completed at or under budget.

Senior Research Analyst

Ipsos · Greater New York City Area

- Experience executing concept, product, and pack testing, brand health and positioning, as well as A&U trackers on time and within budget. - Responsible for questionnaire development, accurate programming, supervising data collection, analytic and tabulation plans, analyzing data, and writing final deliverables.

Research Analyst

Ipsos

Intern

Ipsos

Education

Yeshiva University

Management Information Systems, General

Weinbaum Yeshiva High School

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