Shekira Brown

About

Influential Consumer Focused Brand, Market and Shopper Insights Leader who is passionate about driving business performance by discovering and applying deep insights to build brands, strengthen equity, and develop new products in the beverage and consumer package sector. Quantitative Research Skills: Concept Testing – Copy Testing – Segmentation – Brand Equity – Package Testing– Attitude & Usage – Future State –System 1 and System 2 capabilities Qualitative Research Skills: Ethnography - In Depth Interviews – Focus / Small Group – In-context Learning – NewQual (Online & Digital) Research Areas: 1) Consumer Understanding: Human Experiences, Multicultural Segments. Lifestages 2) Habits & Practices: Attitude & Usage, Unmet Needs & Barriers 3) Brand Building: Equity, Prime Prospect, Visual Identity, and Positioning 4) Innovation: Big ideas & Product Development 5) Communications: Media Messaging & Receptivity 6) Marketplace: Retailers/Channels Strategies and Whitespace Expansion