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Shawn McLeran, MBA, PHR

Shawn McLeran, MBA, PHR

► Marketing Professional ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀►Team Leader & Talent Development ► Human Resources

Northfield, Minnesota, United StatesMarketing & Advertising
Company
Akin Hills Pet Hospital
Title
Practice Manager
Seniority
Manager
Department
Master Human Resources
Location
Northfield, Minnesota, United States
Industry
Marketing & Advertising

About

Consistent success and paying attention to the details is where I shine. You can do and accomplish anything if you work with and develop a good team. Putting projects together by networking and working with a team to achieve goals is my priority. Currently, I manage three different divisions with a staff of 45 in the clinic, daycare and retail store. My old boss was one of my mentors and the techniques he taught me influences my approach to human resources even today. He told me once, “Shawn, the key to managing people is you have to be able to step on their toes without getting their shoes dirty.” He also showed me how to not lose my cool and remain calm in challenging situations. My mantra is, “Don’t let pride get in the way of succeeding and don’t take yourself too seriously.” I have a great sense of humor and possess the ability to diffuse difficult situations. Empowering others to get the job done and not being a micro-manager is my style. I genuinely care about people and make an…

Experience

Practice Manager

Akin Hills Pet Hospital · Farmington, MN

Present

Director, Operations, Marketing, Sales

Cannon Valley Veterinary Clinic · Northfield, MN

Oversee all aspects of operations across multiple employees (45) and teams. Expertise includes marketing, sales management, HR Functions, quality, customer service, and retention, building top-performing teams, and ensuring efficient financial operations. ✔ Delivered 87.5% revenue growth in five years from $1.6M to $3M. ✔ Provided oversight of marketing budget, digital marketing, SEO, social media, print, and other publications. ✔Managed P&L and resource allocations, days-end accounting reconciliation, set product, service pricing, and product margin analysis; navigate price increases and strategies to stay competitive in the local market. ✔ Oversee interviewing, hiring, training, promoting, compensation, and disciplining employees at all levels.

Customer Solutions Manager

Best Buy · Eagan, MN

Provided expertise and leadership in managing Computer, Gaming, Portable Electronics, and Digital Imaging departments representing $16M in annual revenue (70% of total store revenue.) Developed key sales strategies based on key analysis of results to improve revenue and margin metrics. Managed a budget of $16M. ✔Worked directly with product vendors and corporate marketing and district management sales teams to conduct research and testing for marketing and merchandising. ✔Introduced new training to ensure all sales associates received extensive and timely training on products.

Owner / Operator

Blackshirt Consulting · Eagan, MN

Oversaw product development and launches for Ecolab’s Vehicle Care Division. Coordinated SKU reduction and maintenance processes. Developed marketing materials, set prices, margins, and discounts. Designed launch kits for sales information and provided product training. Built critical relationships with sales partners, including Performance Management Group (PMG). ✔Led the development of highly effective business segment strategies involving customization of product packages tailored to various customer categories and strategic management of all phases of new product development.

Vehicle Care Specialist

Ecolab · St. Paul, Minnesota

Led sales and marketing activities within assigned territory, providing value-added consulting (including holistic evaluation of business system and services) to businesses operating car washes. ✔ Earned selection to represent the district in Detail Eagle program due to subject matter expertise in area.

Associate Marketing Manager - Vehicle Care Division

Ecolab · St. Paul, MN

Led key projects in product and category marketing, with particular focus on Car Dealership business category and Detail Chemical product line. Steered products through all phases of product life, including product introduction, growth, maturity, and decline. ✔Coordinated divisional teams (Finance, R&D, Marketing, and Sales) in the development and launch of new products.

Operations Manager - Aqua Balance Division

Ecolab · St. Paul, MN

Directed operations for Remote Monitoring Center, overseeing all aspects of sales support and training, relationship management, vendor management, and product development, as well as financials and staffing. Supervised two locations. ✔ Managed P&L, with a total budget exceeding $1M annually. ✔ Grew department from the ground up, from 3 to 25 employees over tenure.

Remote Monitoring Center Supervisor

Ecolab · St. Paul, MN

Returned to Ecolab to lead the Remote Monitoring Center, in which I had been previously employed. (Title was Lead Remote Monitoring Specialist from 7/02–8/03; same responsibilities.)

Sales Representative

Ventiv Health US Sales · St. Paul, MN

Ventiv provides sales and sales monitoring operations on a contract basis to leading pharmaceutical firms. Working independently, I visited primary care physicians and presented research supporting the use of my assigned products, in territories in Minnesota and Wisconsin.

Remote Monitoring Specialist

Ecolab · St. Paul, MN

Provided remote support for customer engineering staff. Performed remote adjustments to systems.

Sales & Start-Up Specialist

Ecolab · St. Paul, MN

On-site installation and training for remote pool-chemistry monitoring and control systems at hotels in a 28-state region. (One of four such specialists at Ecolab.)

Education

Western Governors University

MBA, Management Leadership

Iowa State University

BS, Civil Engineering

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