About
Passionate, entrepreneurial, and people-inspired executive leader with over 12+ years of experience influencing brands to grow using data and insights. Skilled in: Fashion / Luxury Retail, Consumer Insights, Consumer Segmentation, Brand Health Tracking, Trend Forecasting & Innovation, Campaign Pre-Testing, Product Testing, Concept Screening, Qualitative and Quantitative Research, Social Listening, Global Team Leadership, Growth Strategy, CPG Brand Management, Data Analytics.
Experience
Head of Consumer Insights, Coach (Director)
Tapestry · New York, New York, United States
Present
-Responsible for developing and executing the global insights learning agenda & roadmap across key markets of US, APAC and EU -Manage team of insights experts to conduct quantitative / qualitative consumer research to inform brand strategies
Director of Strategy & Consumer Insights, Tapestry
Tapestry · New York, New York, United States
- Supported strategy & insights across TPR brands (Coach, Kate Spade and Stuart Weitzman) - Interim Head of Strategy for Kate Spade (2021) - Promoted from Senior Manager (2021)
Senior Associate Brand Manager, Yocrunch
Danone · White Plains, New York, United States
-Managed internalization of co-manufacturing production facility -Renewed multi-million dollar licensing agreement -Product reformulation and commercialization
Associate Brand Manager, Oikos
Danone · White Plains, New York, United States
-Commercialized over ~60 SKUs (line extensions and white-space innovations) -Ran Danone NA's largest 360 activation to date at the NFL Draft -Developed national / retailer-exclusive shopper marketing programs
Assistant Brand Manager, Oikos
Danone · White Plains, New York, United States
-Compiled weekly reports on product performance and outlined opportunities -Managed product testing / insights projects
Brand Management Intern, Light & Fit
Danone · White Plains, New York, United States
Strategy Consultant
L.E.K. Consulting · Chicago, Illinois; London, UK
Specialized in growth strategy and commercial due diligence projects across various industries including Industrials, MedTech, and Retail Roles held: Associate, Associate Consultant, Senior Associate Consultant
Associate Intern, Global Strategy
Thomson Reuters · New York, New York, United States
Internal strategy team within tax software and information business unit
Education
Columbia Business School
Master of Business Administration (M.B.A.)
Northwestern University
Bachelor’s Degree, Economics and Political Science
Taipei American School
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