Shannon Weiner

Senior Director, Head of Global Consumer Insights

Ferrara · Chicago, Illinois, United States

Present

Director, Insights & Analytics, North America Retail & Foodservice

High Liner Foods

Director, Global Consumer Insights & Business Analytics

SC Johnson

Lead Shopper Insights and Business Analytics for Asia region

Manager, Global Ecommerce Insights & Analytics

SC Johnson · Chicago, Illinois

Lead analytics for SC Johnson's global eCommerce Center of Excellence (COE) focusing on key markets: US, China, Japan, UK, France, Germany, and Mexico. Responsibilities include piloting and setting up tools and capabilities across markets to drive sustained eCommerce growth. Key projects include: assortment analytics, A/B testing, data harmonization and sales reporting, digital shelf score-carding, and media analytics / optimization. Created and run a mentoring program for the function. Co-lead CI&BA recruiting and managed one virtual summer intern in 2020.

Manager, Global Consumer & Business Insights

McDonald's · Chicago, Illinois

Consumer insights manager supporting global menu strategy product innovation initiatives. Led in-depth qualitative and quantitative research across various global projects including new packaging, improved menu items, and white space product innovation. Partnered with multiple markets including: US, Canada, UK, France, and Hong Kong.

Senior Associate Manager, Global Consumer Insights and Business Analytics

SC Johnson · Greater Chicago Area

Associate Manager: July 2015 - January 2017 Sr Associate Manager: January 2017 - January 2018 Managed consumer insights and learning agendas across both base business (repellents brands: OFF! and Autan) and innovation (insecticide brands: Raid and Baygon). Led a mix of brand strategy and research projects working closely with cross-functional and supplier partners. Key research projects included but not limited to: in-home product placement, claims testing, copy testing (via Neuro), new package testing, and path to purchase. Led demand space initiatives for the category and created / rolled out e-learning for the organization on the topic. Led recruiting initiatives for the Consumer Insights & Business Analytics function.

Global Insights Mba Summer Intern

The Clorox Company · Oakland, CA

Summer marketing intern within the brand insights vertical, responsible for uncovering consumer insights and providing actionable recommendations for the Glad trash business.

Supervisor, Strategic Planning & Analysis

Sidley Austin LLP · Greater Chicago Area

Supervisor with the role of overseeing two Analysts, supported Marketing on data requests, set yearly firm billing rates, and completed other ad-hoc strategic improvement projects.

Director

FTI Consulting

Director in the Financial and Enterprise Data Analytics (FEDA) segment, primarily worked with clients in the Financial Services industry.

Associate

Huron Consulting Group

Consultant promoted to Associate in the Accounting and Financial Consulting division, primarily served clients in the Manufacturing and Technology industries.