Shannon B. Sura, DVM, MBA, CVPM

Senior Manager of Medical Education

Zoetis

Present

• Plan and manage education asset development, translation, localization, and launches, ensuring projects meet timelines and budgets using Asana. • Collaborate with stakeholders to develop and revise medical education programs, aligning learning strategies with measurable objectives and practical veterinary applications. • Oversee instructional design, content quality assurance, and localization to ensure accuracy, relevance, and brand consistency across global markets. • Coordinate delivery of educational programs via learning management systems and platforms, maintaining high standards of accessibility and content quality. • Evaluate program effectiveness through key performance indicators, preparing reports with insights and recommendations for continuous improvement. • Support medical education strategies for global conferences, product launches, and digital delivery by collaborating with cross-functional teams and monitoring outcomes. • Foster strong stakeholder relationships acro…

Senior Manager Global Diagnostic Medical Education and Training (Secondment)

Zoetis

• Developed and implemented an education strategy aligned with the company’s portfolio that addressed customers' evolving needs, ensuring quality content and impactful delivery across markets. • Mentored and guided a high-performing medical education team, fostering a compassionate and forward-thinking environment. • Oversaw design and execution of educational programs, workshops, seminars, and interactive training tools tailored to diverse audiences. • Led development and curation of a comprehensive content library for customers across various platforms. • Monitored industry trends to maintain relevant and up-to-date educational content. • Directed medical curriculum development and enhancements for veterinarians, field force, customer care, and distributor training in collaboration with global teams and key stakeholders. • Collaborated with corporate and specialty cross-functional teams internationally to support medical initiatives and partnerships. • Partnered with U.S. diagnostic…

Diagnostic Medical Education Lead, Us - Point of Care Platforms

Zoetis

• Collaborated with USA and global medical, marketing, and commercial colleagues, as well as other teams, for diagnostic initiatives that support medium- and long-term organizational goals and strategies. • Coordinated with colleagues for events such as regional and national conferences, webinars, and wet labs. • Delivered presentations to internal and external audiences that were engaging, informative and persuasive. • Managed education projects (see content development below) • Engaged key opinion leaders to support the diagnostic portfolio. • Provided perspective, support, and insights on medical topics related to our diagnostic portfolio.

Relief Veterinarian (Gp and Er)

Self-Employed · Phoenix Metropolitan Area

Present

Medical Director

Mission Veterinary Partners · Noe's Ark Animal Hospital

• Oversaw and provided growth plans for four associate veterinarians. • Developed and implemented standards of care. • Developed and conducted staff training programs. • Streamlined and improved efficiencies pertaining to hospital function and use of Impromed to increase average client transaction and reduce staff minutes per invoice

Director of Business & Medicine

Bark Avenue Enterprises

• Oversaw and provided growth plans for nine associate veterinarians across three hospitals. • Developed and implemented standards of care across three hospitals. • Developed and conducted staff training programs across three hospitals. • Developed and implemented Wellness Plans across two hospitals including staff training and creation of marketing material. • Streamlined and improved efficiencies pertaining to hospital function and use of Impromed to increase average client transaction and reduce staff minutes per invoice. • Created a consistent branding strategy across all six business entities. • Took part in budgeting, financial planning, and project management across all six business entities

Veterinarian

Bark Avenue Enterprises · Mesa, AZ

• Maintained clinical proficiency in medicine, dentistry, and surgery while continuing other full-time employment

Professional Services Veterinarian

KindredBio · Phoenix, Arizona Area

• Supported a team of 5 across 12 states providing technical support to general practitioners, veterinary specialists, and Universities. • Created and conduct compelling continuing education for veterinarians, support staff, and students.

Professional Services Veterinarian

Boehringer Ingelheim Animal Health - US · Phoenix, Arizona

• Supported a team consisting of 5 territory managers during H1 2017 located in Arizona, Nevada, and California, provided coverage for 3 open territories, and provided support as the interim district manager. o One of 8 districts to close H1 • Cultivated and developed Key Opinion Leader (KOL) with a focus on regional KOLs delivering locally derived information concerning emerging disease relevant to our products. • Supported a field-based team consisting of 10 territory managers in 2016 located in Arizona, Nevada, and California that delivered 7% growth in 2016 achieving sales over $39,000,000.

Technical Services Veterinarian

Merial

• Developed and executed sophomore field-based training to fine tune and increase sales representative effectiveness resulting in improved individual sales across brands. • Delivered vaccine new hire training. • Developed and executed an epidemiologic, data-based, initiative to stabilize and increase sales of vaccines in a canine parvovirus endemic geography. o Collaborated with international colleagues on this initiative, resulting in implementation across business units worldwide. o Created specialized canine parvovirus presentations with focus on education that resulted in thought leader status within US based field veterinary services team. o Provided consultation on development of a consumer and customer facing canine parvovirus marketing campaign. • Developed a custom kinesthetic presentation on immunization and vaccines to be delivered to customers. • Developed a custom kinesthetic presentation on NexGard to support utilization following launching of the product.

Relief Veterinarian

Emergency Animal Clinic PLC

• Provided consultation on customizing Impromed Infinity operating system to increase efficiency and reduce missed charges. • Expanded clinical proficiency in emergency medicine and critical care while continuing full-time employment, first as a practice owner, then as a PSV.

Veterinarian/Practice Owner

Family Pet Hospital · Scottsdale, AZ

• Maintained consistent net profit during challenging economic times through teamwork and strategic business management, including the addition of Preventive Care Plans. o Designed and executed a custom internal and external marketing plan to support and maintain the launch of Preventive Care Plans. • Modernized and improved quality of care and organized regular staff continuing education for a team of 6. • Upgraded and added hospital equipment to build a state-of-the-art general practice.

Associate Veterinarian/Technician Supervisor

VCA Animal Hospitals · Spring Mountain Animal Hospital

• Eliminated undercharging on dentistry by creating a bundled charging system. • Eliminated over staffing of technicians by improving on the job training and teamwork. • Assisted in creating a more efficient hospital floor plan for scheduled remodel.