About
I have spent my career turning chaos into structure, helping companies grow with less guesswork and more clarity. From enterprise ops to founder-led teams, I focus on what actually moves the needle: smart processes, sharp execution, and high-trust buyer experiences. My background spans strategy, ops, and execution across multiple industries. I’ve worked in high-growth environments, led complex teams, and helped shape market entry and scale-up plans. At Software Finder, I lead operations for a platform that connects serious buyers with the right tools and helps vendors scale without burning money on noise. - What drives me: clarity, action, and momentum. - What I avoid: bloated systems, overhyped jargon, and flashy decks that don’t deliver. - What I believe: if your process can’t scale, your business won’t either. If you are building in SaaS, scaling a team, or fixing broken ops, feel free to DM me!
Experience
Co-Founder & Chief Operating Officer
Software Finder · Vancouver, Canada Area
Present
As a cofounder, I have been successfully leading Software Finder to remarkable heights in the B2B digital marketing sector. Over the past seven years, Software Finder has grown its workforce to over 200 employees across three continents and has achieved annual revenues in the seven digits. Specializing in enhancing the sales pipelines of software companies across North America, Software Finder has consistently delivered tangible results, driving substantial ROI for its clients. The company achieved cash flow positivity within the first year of operation. This early success laid the foundation for continuous growth and expansion, positioning the company as a leader in its niche. My expertise in scaling operations, fostering a dynamic corporate culture, and forging strategic partnerships has been instrumental in Software Finder’s sustained growth trajectory. Software Finder continues to innovate and adapt to the evolving landscape of digital marketing, ensuring clients receive cutting-ed…
Board Member
Inbox Business Technologies · South Asia
Manager Investments
Dawood Hercules Corporation Ltd · South Asia
Manager Special Projects - Ceo'S Office
Dawood Hercules Corporation Ltd · South Asia
Associate
Assistant Manager - Advertising & Promotions
CureMD · Greater New York City Area
Leading a team tasked with demand generation and marketing funnel optimization. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, video, webinar and email marketing, to grow database and overall company revenues. In charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers. Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Setting team strategy through analysis of historical marketing data. • Leading a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities. • Collaborating with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path. • Establishing closed-loop analytics with sales to understand how our inbound…
Team Lead - Advertising & Promotions
CureMD · Greater New York City Area
- Managing marketing automation tool and email marketing campaigns for the company. • Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting using marketing automation software (Pardot). • Developing and optimizing lead nurturing campaigns. • Segmenting contact lists and personalizing emails based on recipients' interests and needs. • Optimizing email for mobile devices. • Keeping up to date with practices and standards in the email marketing and marketing automation industry. - Devising strategies to drive online traffic to the company website, product pages, webinars and blogs. • Managing all marketing for CureMD product portfolio and service offerings. • Creating and optimizing landing pages through A/B testing • Designing and tweaking layouts for ebooks, templates, whitepapers, etc. • Planning and producing webinars. • Overseeing the social media strategy for the company. - Finding, developing and managing lead generation campaigns/cha…
Business Development Manager - Plastics
International Petrochemicals Ltd · Dubai, United Arab Emirates
-Leading, Directing & Managing the Polymers Division -Setting Quarterly & Yearly sales targets for team members & recommending hedging strategies -Conducting market research on key competitors -Analyzing trend and direction of Plastics Industry -Diversifying & penetrating into new geographical locations
Business Development Executive - Polyvinyl Chloride (Pvc)
International Petrochemicals Ltd · Turkey
-Developing and managing new products (PVC) for the company -Netted Total Sales worth USD 4 Million in a short span of 12 Months -Established a strong network of global clients in Turkey, South Africa, Greece, Korea, Taiwan and Saudi Arabia -Obtained exclusive dealership from ArkChem (#1 Plastics Trading Company in Turkey) -Making special arrangements for clients making business visits to Pakistan
Teaching Assistant
Lahore University of Management Sciences
-Offered successive contracts for Financial Accounting and Financial Management -Dedicated 20 hours per week for tutorial sessions to help students strengthen their accounting and finance concepts -Conducted workshops on building financial models in Ms Excel -Counseled students in articulating their business plans for final project submission
Summer Intern
-Assisted in the Stock and Inventory count of Varioline Intercool -Performed final audit of cash at bank and treasury department of Varioline Intercool
Education
Lahore University of Management Sciences
Bachelor's degree, Accounting and Finance
Beaconhouse School System
O & A Levels, Theoretical and Mathematical Physics
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